boundary 2

Tag: rhizomes

  • Poetics of Control

    Poetics of Control

    a review of Alexander R. Galloway, The Interface Effect (Polity, 2012)

    by Bradley J. Fest

    ~

    This summer marks the twenty-fifth anniversary of the original French publication of Gilles Deleuze’s seminal essay, “Postscript on the Societies of Control” (1990). A strikingly powerful short piece, “Postscript” remains, even at this late date, one of the most poignant, prescient, and concise diagnoses of life in the overdeveloped digital world of the twenty-first century and the “ultrarapid forms of apparently free-floating control that are taking over from the old disciplines.”[1] A stylistic departure from much of Deleuze’s other writing in its clarity and straightforwardness, the essay describes a general transformation from the modes of disciplinary power that Michel Foucault famously analyzed in Discipline and Punish (1975) to “societies of control.” For Deleuze, the late twentieth century is characterized by “a general breakdown of all sites of confinement—prisons, hospitals, factories, schools, the family.”[2] The institutions that were formerly able to strictly organize time and space through perpetual surveillance—thereby, according to Foucault, fabricating the modern individual subject—have become fluid and modular, “continually changing from one moment to the next.”[3] Individuals have become “dividuals,” “dissolv[ed] . . . into distributed networks of information.”[4]

    Over the past decade, media theorist Alexander R. Galloway has extensively and rigorously elaborated on Deleuze’s suggestive pronouncements, probably devoting more pages in print to thinking about the “Postscript” than has any other single writer.[5] Galloway’s most important work in this regard is his first book, Protocol: How Control Exists after Decentralization (2004). If the figure for the disciplinary society was Jeremy Bentham’s panopticon, a machine designed to induce a sense of permanent visibility in prisoners (and, by extension, the modern subject), Galloway argues that the distributed network, and particularly the distributed network we call the internet, is an apposite figure for control societies. Rhizomatic and flexible, distributed networks historically emerged as an alternative to hierarchical, rigid, centralized (and decentralized) networks. But far from being chaotic and unorganized, the protocols that organize our digital networks have created “the most highly controlled mass media hitherto known. . . . While control used to be a law of society, now it is more like a law of nature. Because of this, resisting control has become very challenging indeed.”[6] To put it another way: if in 1980 Deleuze and Félix Guattari complained that “we’re tired of trees,” Galloway and philosopher Eugene Thacker suggest that today “we’re tired of rhizomes.”[7]

    The imperative to think through the novel challenges presented by control societies and the urgent need to develop new methodologies for engaging the digital realities of the twenty-first century are at the heart of The Interface Effect (2012), the final volume in a trio of works Galloway calls Allegories of Control.[8] Guiding the various inquiries in the book is his provocative claim that “we do not yet have a critical or poetic language in which to represent the control society.”[9] This is because there is an “unrepresentability lurking within information aesthetics” (86). This claim for unrepresentability, that what occurs with digital media is not representation per se, is The Interface Effect’s most significant departure from previous media theory. Rather than rehearse familiar media ecologies, Galloway suggests that “the remediation argument (handed down from McLuhan and his followers including Kittler) is so full of holes that it is probably best to toss it wholesale” (20). The Interface Effect challenges thinking about mimesis that would place computers at the end of a line of increasingly complex modes of representation, a line extending from Plato, through Erich Auerbach, Marshall McLuhan, and Friedrich Kittler, and terminating in Richard Grusin, Jay David Bolter, and many others. Rather than continue to understand digital media in terms of remediation and representation, Galloway emphasizes the processes of computational media, suggesting that the inability to productively represent control societies stems from misunderstandings about how to critically analyze and engage with the basic materiality of computers.

    The book begins with an introduction polemically positioning Galloway’s own media theory directly against Lev Manovich’s field-defining book, The Language of New Media (2001). Contra Manovich, Galloway stresses that digital media are not objects but actions. Unlike cinema, which he calls an ontology because it attempts to bring some aspect of the phenomenal world nearer to the viewer—film, echoing Oedipa Maas’s famous phrase, “projects worlds” (11)—computers involve practices and effects (what Galloway calls an “ethic”) because they are “simply on a world . . . subjecting it to various forms of manipulation, preemption, modeling, and synthetic transformation. . . . The matter at hand is not that of coming to know a world, but rather that of how specific, abstract definitions are executed to form a world” (12, 13, 23). Or to take two other examples Galloway uses to positive effect: the difference can be understood as that between language, which describes and represents, encoding a world, versus calculus, which does or simulates doing something to the world; calculus is a “system of reasoning, an executable machine” (22). Though Galloway does more in Gaming: Essays on Algorithmic Culture (2006) to fully develop a way of analyzing computational media that privileges action over representation, The Interface Effect theoretically grounds this important distinction between mimesis and action, description and process.[10] Further, it constitutes a bold methodological step away from some of the dominant ways of thinking about digital media that simultaneously offers its readers new ways to connect media studies more firmly to politics.

    Further distinguishing himself from writers like Manovich, Galloway says that there has been a basic misunderstanding regarding media and mediation, and that the two systems are “violently unconnected” (13). Galloway demonstrates, in contrast to such thinkers as Kittler, that there is an old line of thinking about mediation that can be traced very far back and that is not dependent on thinking about media as exclusively tied to nineteenth and twentieth century communications technology:

    Doubtless certain Greek philosophers had negative views regarding hypomnesis. Yet Kittler is reckless to suggest that the Greeks had no theory of mediation. The Greeks indubitably had an intimate understanding of the physicality of transmission and message sending (Hermes). They differentiated between mediation as immanence and mediation as expression (Iris versus Hermes). They understood the mediation of poetry via the Muses and their techne. They understood the mediation of bodies through the “middle loving” Aphrodite. They even understood swarming and networked presence (in the incontinent mediating forms of the Eumenides who pursued Orestes in order to “process” him at the procès of Athena). Thus we need only look a little bit further to shed this rather vulgar, consumer-electronics view of media, and instead graduate into the deep history of media as modes of mediation. (15)

    Galloway’s point here is that the larger contemporary discussion of mediation that he is pursuing in The Interface Effect should not be restricted to merely the digital artifacts that have occasioned so much recent theoretical activity, and that there is an urgent need for deeper histories of mediation. Though the book appears to be primarily concerned with the twentieth and twenty-first century, this gesture toward the Greeks signals the important work of historicization that often distinguishes much of Galloway’s work. In “Love of the Middle” (2014), for example, which appears in the book Excommunication (2014), co-authored with Thacker and McKenzie Wark, Galloway fully develops a rigorous reading of Greek mediation, suggesting that in the Eumenides, or what the Romans called the Furies, reside a notable historical precursor for understanding the mediation of distributed networks.[11]

    In The Interface Effect these larger efforts at historicization allow Galloway to always understand “media as modes of mediation,” and consequently his big theoretical step involves claiming that “an interface is not a thing, an interface is an effect. It is always a process or a translation” (33). There are a variety of positive implications for the study of media understood as modes of mediation, as a study of interface effects. Principal amongst these are the rigorous methodological possibilities Galloway’s focus emphasizes.

    In this, methodologically and otherwise, Galloway’s work in The Interface Effect resembles and extends that of his teacher Fredric Jameson, particularly the kind of work found in The Political Unconscious (1981). Following Jameson’s emphasis on the “poetics of social forms,” Galloway’s goal is “not to reenact the interface, much less to ‘define’ it, but to identify the interface itself as historical. . . . This produces . . . a perspective on how cultural production and the socio-historical situation take form as they are interfaced together” (30). The Interface Effect firmly ties the cultural to the social, economic, historical, and political, finding in a variety of locations ways that interfaces function as allegories of control. “The social field itself constitutes a grand interface, an interface between subject and world, between surface and source, and between critique and the objects of criticism. Hence the interface is above all an allegorical device that will help us gain some perspective on culture in the age of information” (54). The power of looking at the interface as an allegorical device, as a “control allegory” (30), is demonstrated throughout the book’s relatively wide-ranging analyses of various interface effects.

    Chapter 1, “The Unworkable Interface,” historicizes some twentieth century transformations of the interface, concisely summarizing a history of mediation by moving from Norman Rockwell’s “Triple Self-Portrait” (1960), through Mad Magazine’s satirization of Rockwell, to World of Warcraft (2004-2015). Viewed from the level of the interface, with all of its nondiegetic menus and icons and the ways it erases the line between play and labor, Galloway demonstrates both here and in the last chapter that World of Warcraft is a powerful control allegory: “it is not an avant-garde image, but, nevertheless, it firmly delivers an avant-garde lesson in politics” (44).[12] Further exemplifying the importance of historicizing interfaces, Chapter 2 continues to demonstrate the value of approaching interface effects allegorically. Galloway finds “a formal similarity between the structure of ideology and the structure of software” (55), arguing that software “is an allegorical figure for the way in which . . . political and social realities are ‘resolved’ today: not through oppression or false consciousness . . . but through the ruthless rule of code” (76). Chapter 4 extends such thinking toward a masterful reading of the various mediations at play in a show such as 24 (2001-2010, 2014), arguing that 24 is political not because of its content but “because the show embodies in its formal technique the essential grammar of the control society, dominated as it is by specific network and informatic logics” (119). In short, The Interface Effect continually demonstrates the potent critical tools approaching mediation as allegory can provide, reaffirming the importance of a Jamesonian approach to cultural production in the digital age.

    Whether or not readers are convinced, however, by Galloway’s larger reworking of the field of digital media studies, his emphasis on attending to contemporary cultural artifacts as allegories of control, or his call in the book’s conclusion for a politics of “whatever being” probably depends upon their thoughts about the unrepresentability of today’s global networks in Chapter 3, “Are Some Things Unrepresentable?” His answer to the chapter’s question is, quite simply, “Yes.” Attempts to visualize the World Wide Web only result in incoherent repetition: “every map of the internet looks the same,” and as a result “no poetics is possible in this uniform aesthetic space” (85). He argues that, in the face of such an aesthetic regime, what Jacques Rancière calls a “distribution of the sensible”[13]:

    The point is not so much to call for a return to cognitive mapping, which of course is of the highest importance, but to call for a poetics as such for this mysterious new machinic space. . . . Today’s systemics have no contrary. Algorithms and other logical structures are uniquely, and perhaps not surprisingly, monolithic in their historical development. There is one game in town: a positivistic dominant of reductive, systemic efficiency and expediency. Offering a counter-aesthetic in the face of such systematicity is the first step toward building a poetics for it, a language of representability adequate to it. (99)

    There are, to my mind, two ways of responding to Galloway’s call for a poetics as such in the face of the digital realities of contemporaneity.

    On the one hand, I am tempted to agree with him. Galloway is clearly signaling his debt to some of Jameson’s more important large claims and is reviving the need “to think the impossible totality of the contemporary world system,” what Jameson once called the “technological” or “postmodern sublime.”[14] But Galloway is also signaling the importance of poesis for this activity. Not only is Jamesonian “cognitive mapping” necessary, but the totality of twenty-first century digital networks requires new imaginative activity, a counter-aesthetics commensurate with informatics. This is an immensely attractive position, at least to me, as it preserves a space for poetic, avant-garde activity, and indeed, demands that, all evidence to the contrary, the imagination still has an important role to play in the face of societies of control. (In other words, there may be some “humanities” left in the “digital humanities.”[15]) Rather than suggesting that the imagination has been utterly foreclosed by the cultural logic of late capitalism—that we can no longer imagine any other world, that it is easier to imagine the end of the world than a better one—Galloway says that there must be a reinvestment in the imagination, in poetics as such, that will allow us to better represent, understand, and intervene in societies of control (though not necessarily to imagine a better world; more on this below). Given the present landscape, how could one not be attracted to such a position?

    On the other hand, Galloway’s argument hinges on his claim that such a poetics has not emerged and, as Patrick Jagoda and others have suggested, one might merely point out that such a claim is demonstrably false.[16] Though I hope I hardly need to list some of the significant cultural products across a range of media that have appeared over the last fifteen years that critically and complexly engage with the realities of control (e.g., The Wire [2002-08]), it is not radical to suggest that art engaged with pressing contemporary concerns has appeared and will continue to appear, that there are a variety of significant artists who are attempting to understand, represent, and cope with the distributed networks of contemporaneity. One could obviously suggest Galloway’s argument is largely rhetorical, a device to get his readers to think about the different kinds of poesis control societies, distributed networks, and interfaces call for, but this blanket statement threatens to shut down some of the vibrant activity that is going on all over the world commenting upon the contemporary situation. In other words, yes we need a poetics of control, but why must the need for such a poetics hinge on the claim that there has not yet emerged “a critical or poetic language in which to represent the control society”? Is not Galloway’s own substantial, impressive, and important decade-long intellectual project proof that people have developed a critical language that is capable of representing the control society? I would certainly answer in the affirmative.

    There are some other rhetorical choices in the conclusion of The Interface Effect that, though compelling, deserve to be questioned, or at least highlighted. I am referring to Galloway’s penchant—following another one of his teachers at Duke, Michael Hardt—for invoking a Bartlebian politics, what Galloway calls “whatever being,” as an appropriate response to present problems.[17] In Hardt and Antonio Negri’s Empire (2000), in the face of the new realities of late capitalism—the multitude, the management of hybridities, the non-place of Empire, etc.—they propose that Herman Melville’s “Bartleby in his pure passivity and his refusal of any particulars presents us with a figure of generic being, being as such, being and nothing more. . . . This refusal certainly is the beginning of a liberatory politics, but it is only a beginning.”[18] Bartleby, with his famous response of “‘I would prefer not to,’”[19] has been frequently invoked by such substantial figures as Giorgio Agamben in the 1990s and Slavoj Žižek in the 2000s (following Hardt and Negri). Such thinkers have frequently theorized Bartleby’s passive negativity as a potentially radical political position, and perhaps the only one possible in the face of global economic realities.[20] (And indeed, it is easy enough to read, say, Occupy Wall Street as a Bartlebian political gesture.) Galloway’s response to the affective postfordist labor of digital networks, that “each and every day, anyone plugged into a network is performing hour after hour of unpaid micro labor” (136), is similarly to withdraw, to “demilitarize being. Stand down. Cease participating” (143).

    Like Hardt and Negri and so many others, Galloway’s “whatever being” is a response to the failures of twentieth century emancipatory politics. He writes:

    We must stress that it is not the job of politics to invent a new world. On the contrary it is the job of politics to make all these new worlds irrelevant. . . . It is time now to subtract from this world, not add to it. The challenge today is not one of political or moral imagination, for this problem was solved ages ago—kill the despots, surpass capitalism, inclusion of the excluded, equality for all of humanity, end exploitation. The world does not need new ideas. The challenge is simply to realize what we already know to be true. (138-39)

    And thus the tension of The Interface Effect is between this call for withdrawal, to work with what there is, to exploit protocological possibility, etc., and the call for a poetics of control, a poesis capable of representing control societies, which to my mind implies imagination (and thus, inevitably, something different, if not new). If there is anything wanting about the book it is its lack of clarity about how these two critical projects are connected (or indeed, if they are perhaps the same thing!). Further, it is not always clear what exactly Galloway means by “poetics” nor how a need for a poetics corresponds to the book’s emphasis on understanding mediation as process over representation, action over objects. This lack of clarity may be due in part to the fact that, as Galloway indicates in his most recent work, Laruelle: Against the Digital (2014), there is some necessary theorization that he needs to do before he can adequately address the digital head-on. As he writes in the conclusion to that book: “The goal here has not been to elucidate, promote, or disparage contemporary digital technologies, but rather to draft a simple prolegomenon for future writing on digitality and philosophy.”[21] In other words, it seems like Allegories of Control, The Exploit: A Theory of Networks (2007), and Laruelle may constitute the groundwork for an even more ambitious confrontation with the digital, one where the kinds of tensions just noted might dissolve. As such, perhaps the reinvocation of a Bartlebian politics of withdrawal at the end of The Interface Effect is merely a kind of stop-gap, a place-holder before a more coherent poetics of control can emerge (as seems to be the case for the Hardt and Negri of Empire). Although contemporary theorists frequently invoke Bartleby, he remains a rather uninspiring figure.

    These criticisms aside, however, Galloway’s conclusion of the larger project that is Allegories of Control reveals him to be a consistently accessible and powerful guide to the control society and the digital networks of the twenty-first century. If the new directions in his recent work are any indication, and Laruelle is merely a prolegomenon to future projects, then we should perhaps not despair at all about the present lack of a critical language for representing control societies.

    _____

    Bradley J. Fest teaches literature at the University of Pittsburgh. At present he is working on The Nuclear Archive: American Literature Before and After the Bomb, a book investigating the relationship between nuclear and information technology in twentieth and twenty-first century American literature. He has published articles in boundary 2, Critical Quarterly, and Studies in the Novel; and his essays have appeared in David Foster Wallace and “The Long Thing” (2014) and The Silence of Fallout (2013). The Rocking Chair, his first collection of poems, is forthcoming from Blue Sketch Press. He blogs at The Hyperarchival Parallax.

    Back to the essay
    _____

    [1] Though best-known in the Anglophone world via the translation that appeared in 1992 in October as “Postscript on the Societies of Control,” the piece appears as “Postscript on Control Societies,” in Gilles Deleuze, Negotiations: 1972-1990, trans. Martin Joughin (New York: Columbia University Press, 1995), 178. For the original French see Gilles Deleuze, “Post-scriptum sur des sociétés de contrôle,” in Pourparlers, 1972-1990 (Paris: Les Éditions de Minuit, 1990), 240-47. The essay originally appeared as “Les sociétés de contrôle,” L’Autre Journal, no. 1 (May 1990). Further references are to the Negotiations version.

    [2] Ibid.

    [3] Ibid., 179.

    [4] Alexander R. Galloway, Protocol: How Control Exists after Decentralization (Cambridge, MA: MIT Press, 2004), 12n18.

    [5] In his most recent book, Galloway even goes so far as to ask about the “Postscript”: “Could it be that Deleuze’s most lasting legacy will consist of 2,300 words from 1990?” (Alexander R. Galloway, Laruelle: Against the Digital [Minneapolis: University of Minnesota Press, 2014], 96, emphases in original). For Andrew Culp’s review of Laruelle for The b2 Review, see “From the Decision to the Digital.”

    [6] Galloway, Protocol, 147.

    [7] Gilles Deleuze and Félix Guattari, A Thousand Plateaus: Capitalism and Schizophrenia, trans. Brian Massumi (Minneapolis: University of Minnesota Press, 1987), 15; and Alexander R. Galloway and Eugene Thacker, The Exploit: A Theory of Networks (Minneapolis: University of Minnesota Press, 2007), 153. For further discussions of networks see Alexander R. Galloway, “Networks,” in Critical Terms for Media Studies, ed. W. J. T. Mitchell and Mark B. N. Hansen (Chicago: University of Chicago Press), 280-96.

    [8] The other books in the trilogy include Protocol and Alexander R. Galloway, Gaming: Essays on Algorithmic Culture (Minneapolis: University of Minnesota Press, 2006).

    [9] Alexander R. Galloway, The Interface Effect (Malden, MA: Polity, 2012), 98. Hereafter, this work is cited parenthetically.

    [10] See especially Galloway’s masterful first chapter of Gaming, “Gamic Action, Four Moments,” 1-38. To my mind, this is one of the best primers for critically thinking about videogames, and it does much to fundamentally ground the study of videogames in action (rather than, as had previously been the case, in either ludology or narratology).

    [11] See Alexander R. Galloway, “Love of the Middle,” in Excommunication: Three Inquiries in Media and Mediation, by Alexander R. Galloway, Eugene Thacker, and McKenzie Wark (Chicago: University of Chicago Press, 2014), 25-76.

    [12] This is also something he touched on in his remarkable reading of Donald Rumsfeld’s famous “unknown unknowns.” See Alexander R. Galloway, “Warcraft and Utopia,” Ctheory.net (16 February 2006). For a discussion of labor in World of Warcraft, see David Golumbia, “Games Without Play,” in “Play,” special issue, New Literary History 40, no. 1 (Winter 2009): 179-204.

    [13] See the following by Jacques Rancière: The Politics of Aesthetics: The Distribution of the Sensible, trans. Gabriel Rockhill (New York: Continuum, 2004), and “Are Some Things Unrepresentable?” in The Future of the Image, trans. Gregory Elliott (New York: Verso, 2007), 109-38.

    [14] Fredric Jameson, Postmodernism; or, the Cultural Logic of Late Capitalism (Durham, NC: Duke University Press, 1991), 38.

    [15] For Galloway’s take on the digital humanities more generally, see his “Everything Is Computational,” Los Angeles Review of Books (27 June 2013), and “The Cybernetic Hypothesis,” differences 25, no. 1 (Spring 2014): 107-31.

    [16] See Patrick Jagoda, introduction to Network Aesthetics (Chicago: University of Chicago Press, forthcoming 2015).

    [17] Galloway’s “whatever being” is derived from Giorgio Agamben, The Coming Community, trans. Michael Hardt (Minneapolis: University of Minnesota Press, 1993).

    [18] Michael Hardt and Antonio Negri, Empire (Cambridge, MA: Harvard University Press, 2000), 203, 204.

    [19] Herman Melville, “Bartleby, The Scrivener: A Story of Wall-street,” in Melville’s Short Novels, critical ed., ed. Dan McCall (New York: W. W. Norton, 2002), 10.

    [20] See Giorgio Agamben, “Bartleby, or On Contingency,” in Potentialities: Collected Essays in Philosophy, trans. and ed. Daniel Heller-Roazen (Stanford: Stanford University Press, 1999), 243-71; and see the following by Slavoj Žižek: Iraq: The Borrowed Kettle (New York: Verso, 2004), esp. 71-73, and The Parallax View (New York: Verso, 2006), esp. 381-85.

    [21] Galloway, Laruelle, 220.

  • Something About the Digital

    Something About the Digital

    By Alexander R. Galloway
    ~

    (This catalog essay was written in 2011 for the exhibition “Chaos as Usual,” curated by Hanne Mugaas at the Bergen Kunsthall in Norway. Artists in the exhibition included Philip Kwame Apagya, Ann Craven, Liz Deschenes, Thomas Julier [in collaboration with Cédric Eisenring and Kaspar Mueller], Olia Lialina and Dragan Espenschied, Takeshi Murata, Seth Price, and Antek Walczak.)

    There is something about the digital. Most people aren’t quite sure what it is. Or what they feel about it. But something.

    In 2001 Lev Manovich said it was a language. For Steven Shaviro, the issue is being connected. Others talk about “cyber” this and “cyber” that. Is the Internet about the search (John Battelle)? Or is it rather, even more primordially, about the information (James Gleick)? Whatever it is, something is afoot.

    What is this something? Given the times in which we live, it is ironic that this term is so rarely defined and even more rarely defined correctly. But the definition is simple: the digital means the one divides into two.

    Digital doesn’t mean machine. It doesn’t mean virtual reality. It doesn’t even mean the computer – there are analog computers after all, like grandfather clocks or slide rules. Digital means the digits: the fingers and toes. And since most of us have a discrete number of fingers and toes, the digital has come to mean, by extension, any mode of representation rooted in individually separate and distinct units. So the natural numbers (1, 2, 3, …) are aptly labeled “digital” because they are separate and distinct, but the arc of a bird in flight is not because it is smooth and continuous. A reel of celluloid film is correctly called “digital” because it contains distinct breaks between each frame, but the photographic frames themselves are not because they record continuously variable chromatic intensities.

    We must stop believing the myth, then, about the digital future versus the analog past. For the digital died its first death in the continuous calculus of Newton and Leibniz, and the curvilinear revolution of the Baroque that came with it. And the digital has suffered a thousand blows since, from the swirling vortexes of nineteenth-century thermodynamics, to the chaos theory of recent decades. The switch from analog computing to digital computing in the middle twentieth century is but a single battle in the multi-millennial skirmish within western culture between the unary and the binary, proportion and distinction, curves and jumps, integration and division – in short, over when and how the one divides into two.

    What would it mean to say that a work of art divides into two? Or to put it another way, what would art look like if it began to meditate on the one dividing into two? I think this is the only way we can truly begin to think about “digital art.” And because of this we shall leave Photoshop, and iMovie, and the Internet and all the digital tools behind us, because interrogating them will not nearly begin to address these questions. Instead look to Ann Craven’s paintings. Or look to the delightful conversation sparked here between Philip Kwame Apagya and Liz Deschenes. Or look to the work of Thomas Julier, even to a piece of his not included in the show, “Architecture Reflecting in Architecture” (2010, made with Cedric Eisenring), which depicts a rectilinear cityscape reflected inside the mirror skins of skyscrapers, just like Saul Bass’s famous title sequence in North By Northwest (1959).

    DSC_0002__560
    Liz Deschenes, “Green Screen 4” (2001)

    All of these works deal with the question of twoness. But it is twoness only in a very particular sense. This is not the twoness of the doppelganger of the romantic period, or the twoness of the “split mind” of the schizophrenic, and neither is it the twoness of the self/other distinction that so forcefully animated culture and philosophy during the twentieth century, particularly in cultural anthropology and then later in poststructuralism. Rather we see here a twoness of the material, a digitization at the level of the aesthetic regime itself.

    Consider the call and response heard across the works featured here by Apagya and Deschenes. At the most superficial level, one might observe that these are works about superimposition, about compositing. Apagya’s photographs exploit one of the oldest and most useful tricks of picture making: superimpose one layer on top of another layer in order to produce a picture. Painters do this all the time of course, and very early on it became a mainstay of photographic technique (even if it often remained relegated to mere “trick” photography), evident in photomontage, spirit photography, and even the side-by-side compositing techniques of the carte de visite popularized by André-Adolphe-Eugène Disdéri in the 1850s. Recall too that the cinema has made productive use of superimposition, adopting the technique with great facility from the theater and its painted scrims and moving backdrops. (Perhaps the best illustration of this comes at the end of A Night at the Opera [1935], when Harpo Marx goes on a lunatic rampage through the flyloft during the opera’s performance, raising and lowering painted backdrops to great comic effect.) So the more “modern” cinematic techniques of, first, rear screen projection, and then later chromakey (known commonly as the “green screen” or “blue screen” effect), are but a reiteration of the much longer legacy of compositing in image making.

    Deschenes’ “Green Screen #4” points to this broad aesthetic history, as it empties out the content of the image, forcing us to acknowledge the suppressed color itself – in this case green, but any color will work. Hence Deschenes gives us nothing but a pure background, a pure something.

    Allowed to curve gracefully off the wall onto the floor, the green color field resembles the “sweep wall” used commonly in portraiture or fashion photography whenever an artist wishes to erase the lines and shadows of the studio environment. “Green Screen #4” is thus the antithesis of what has remained for many years the signal art work about video chromakey, Peter Campus’ “Three Transitions” (1973). Whereas Campus attempted to draw attention to the visual and spatial paradoxes made possible by chromakey, and even in so doing was forced to hide the effect inside the jittery gaps between images, Deschenes by contrast feels no such anxiety, presenting us with the medium itself, minus any “content” necessary to fuel it, minus the powerful mise en abyme of the Campus video, and so too minus Campus’ mirthless autobiographical staging. If Campus ultimately resolves the relationship between images through a version of montage, Deschenes offers something more like a “divorced digitality” in which no two images are brought into relation at all, only the minimal substrate remains, without input or output.

    The sweep wall is evident too in Apagya’s images, only of a different sort, as the artifice of the various backgrounds – in a nod not so much to fantasy as to kitsch – both fuses with and separates from the foreground subject. Yet what might ultimately unite the works by Apagya and Deschenes is not so much the compositing technique, but a more general reference, albeit oblique but nevertheless crucial, to the fact that such techniques are today entirely quotidian, entirely usual. These are everyday folk techniques through and through. One needs only a web cam and simple software to perform chromakey compositing on a computer, just as one might go to the county fair and have one’s portrait superimposed on the body of a cartoon character.

    What I’m trying to stress here is that there is nothing particularly “technological” about digitality. All that is required is a division from one to two – and by extension from two to three and beyond to the multiple. This is why I see layering as so important, for it spotlights an internal separation within the image. Apagya’s settings are digital, therefore, simply by virtue of the fact that he addresses our eye toward two incompatible aesthetic zones existing within the image. The artifice of a painted backdrop, and the pose of a person in a portrait.

    Certainly the digital computer is “digital” by virtue of being binary, which is to say by virtue of encoding and processing numbers at the lowest levels using base-two mathematics. But that is only the most prosaic and obvious exhibit of its digitality. For the computer is “digital” too in its atomization of the universe, into, for example, a million Facebook profiles, all equally separate and discrete. Or likewise “digital” too in the computer interface itself which splits things irretrievably into cursor and content, window and file, or even, as we see commonly in video games, into heads-up-display and playable world. The one divides into two.

    So when clusters of repetition appear across Ann Craven’s paintings, or the iterative layers of the “copy” of the “reconstruction” in the video here by Thomas Julier and Cédric Eisenring, or the accumulations of images that proliferate in Olia Lialina and Dragon Espenschied’s “Comparative History of Classic Animated GIFs and Glitter Graphics” [2007] (a small snapshot of what they have assembled in their spectacular book from 2009 titled Digital Folklore), or elsewhere in works like Oliver Laric’s clipart videos (“787 Cliparts” [2006] and “2000 Cliparts” [2010]), we should not simply recall the famous meditations on copies and repetitions, from Walter Benjamin in 1936 to Gilles Deleuze in 1968, but also a larger backdrop that evokes the very cleavages emanating from western metaphysics itself from Plato onward. For this same metaphysics of division is always already a digital metaphysics as it forever differentiates between subject and object, Being and being, essence and instance, or original and repetition. It shouldn’t come as a surprise that we see here such vivid aesthetic meditations on that same cleavage, whether or not a computer was involved.

    Another perspective on the same question would be to think about appropriation. There is a common way of talking about Internet art that goes roughly as follows: the beginning of net art in the middle to late 1990s was mostly “modernist” in that it tended to reflect back on the possibilities of the new medium, building an aesthetic from the material affordances of code, screen, browser, and jpeg, just as modernists in painting or literature built their own aesthetic style from a reflection on the specific affordances of line, color, tone, or timbre; whereas the second phase of net art, coinciding with “Web 2.0” technologies like blogging and video sharing sites, is altogether more “postmodern” in that it tends to co-opt existing material into recombinant appropriations and remixes. If something like the “WebStalker” web browser or the Jodi.org homepage are emblematic of the first period, then John Michael Boling’s “Guitar Solo Threeway,” Brody Condon’s “Without Sun,” or the Nasty Nets web surfing club, now sadly defunct, are emblematic of the second period.

    I’m not entirely unsatisfied by such a periodization, even if it tends to confuse as many things as it clarifies – not entirely unsatisfied because it indicates that appropriation too is a technique of digitality. As Martin Heidegger signals, by way of his notoriously enigmatic concept Ereignis, western thought and culture was always a process in which a proper relationship of belonging is established in a world, and so too appropriation establishes new relationships of belonging between objects and their contexts, between artists and materials, and between viewers and works of art. (Such is the definition of appropriation after all: to establish a belonging.) This is what I mean when I say that appropriation is a technique of digitality: it calls out a distinction in the object from “where it was prior” to “where it is now,” simply by removing that object from one context of belonging and separating it out into another. That these two contexts are merely different – that something has changed – is evidence enough of the digitality of appropriation. Even when the act of appropriation does not reduplicate the object or rely on multiple sources, as with the artistic ready-made, it still inaugurates a “twoness” in the appropriated object, an asterisk appended to the art work denoting that something is different.

    TMu_Cyborg_2011_18-1024x682
    Takeshi Murata, “Cyborg” (2011)

    Perhaps this is why Takeshi Murata continues his exploration of the multiplicities at the core of digital aesthetics by returning to that age old format, the still life. Is not the still life itself a kind of appropriation, in that it brings together various objects into a relationship of belonging: fig and fowl in the Dutch masters, or here the various detritus of contemporary cyber culture, from cult films to iPhones?

    Because appropriation brings things together it must grapple with a fundamental question. Whatever is brought together must form a relation. These various things must sit side-by-side with each other. Hence one might speak of any grouping of objects in terms of their “parallel” nature, that is to say, in terms of the way in which they maintain their multiple identities in parallel.

    But let us dwell for a moment longer on these agglomerations of things, and in particular their “parallel” composition. By parallel I mean the way in which digital media tend to segregate and divide art into multiple, separate channels. These parallel channels may be quite manifest, as in the separate video feeds that make up the aforementioned “Guitar Solo Threeway,” or they may issue from the lowest levels of the medium, as when video compression codecs divide the moving image into small blocks of pixels that move and morph semi-autonomously within the frame. In fact I have found it useful to speak of this in terms of the “parallel image” in order to differentiate today’s media making from that of a century ago, which Friedrich Kittler and others have chosen to label “serial” after the serial sequences of the film strip, or the rat-ta-tat-tat of a typewriter.

    Thus films like Tatjana Marusic’s “The Memory of a Landscape” (2004) or Takeshi Murata’s “Monster Movie” (2005) are genuinely digital films, for they show parallelity in inscription. Each individual block in the video compression scheme has its own autonomy and is able to write to the screen in parallel with all the other blocks. These are quite literally, then, “multichannel” videos – we might even take a cue from online gaming circles and label them “massively multichannel” videos. They are multichannel not because they require multiple monitors, but because each individual block or “channel” within the image acts as an individual micro video feed. Each color block is its own channel. Thus, the video compression scheme illustrates, through metonymy, how pixel images work in general, and, as I suggest, it also illustrates the larger currents of digitality, for it shows that these images, in order to create “an” image must first proliferate the division of sub-images, which themselves ultimately coalesce into something resembling a whole. In other words, in order to create a “one” they must first bifurcate the single image source into two or more separate images.

    The digital image is thus a cellular and discrete image, consisting of separate channels multiplexed in tandem or triplicate or, greater, into nine, twelve, twenty-four, one hundred, or indeed into a massively parallel image of a virtually infinite visuality.

    For me this generates a more appealing explanation for why art and culture has, over the last several decades, developed a growing anxiety over copies, repetitions, simulations, appropriations, reenactments – you name it. It is common to attribute such anxiety to a generalized disenchantment permeating modern life: our culture has lost its aura and can no longer discern an original from a copy due to endless proliferations of simulation. Such an assessment is only partially correct. I say only partially because I am skeptical of the romantic nostalgia that often fuels such pronouncements. For who can demonstrate with certainty that the past carried with it a greater sense of aesthetic integrity, a greater unity in art? Yet the assessment begins to adopt a modicum of sense if we consider it from a different point of view, from the perspective of a generalized digitality. For if we define the digital as “the one dividing into two,” then it would be fitting to witness works of art that proliferate these same dualities and multiplicities. In other words, even if there was a “pure” aesthetic origin it was a digital origin to begin with. And thus one needn’t fret over it having infected our so-called contemporary sensibilities.

    Instead it is important not to be blinded by the technology. But rather to determine that, within a generalized digitality, there must be some kind of differential at play. There must be something different, and without such a differential it is impossible to say that something is something (rather than something else, or indeed rather than nothing). The one must divide into something else. Nothing less and nothing more is required, only a generic difference. And this is our first insight into the “something” of the digital.

    _____

    Alexander R. Galloway is a writer and computer programer working on issues in philosophy, technology, and theories of mediation. Professor of Media, Culture, and Communication at New York University, he is author of several books and dozens of articles on digital media and critical theory, including Protocol: How Control Exists after Decentralization (MIT, 2006), Gaming: Essays in Algorithmic Culture (University of Minnesota, 2006); The Interface Effect (Polity, 2012), and most recently Laruelle: Against the Digital (University of Minnesota, 2014), reviewed here in 2014. Galloway has recently been writing brief notes on media and digital culture and theory at his blog, on which this post first appeared.

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  • Network Pessimism

    Network Pessimism

    By Alexander R. Galloway
    ~

    I’ve been thinking a lot about pessimism recently. Eugene Thacker has been deep in this material for some time already. In fact he has a new, lengthy manuscript on pessimism called Infinite Resignation, which is a bit of departure from his other books in terms of tone and structure. I’ve read it and it’s excellent. Definitely “the worst” he’s ever written! Following the style of other treatises from the history of philosophical pessimism–Leopardi, Cioran, Schopenhauer, Kierkegaard, and others–the bulk of the book is written in short aphorisms. It’s very poetic language, and some sections are driven by his own memories and meditations, all in an attempt to plumb the deepest, darkest corners of the worst the universe has to offer.

    Meanwhile, the worst can’t stay hidden. Pessimism has made it to prime time, to NPR, and even right-wing media. Despite all this attention, Eugene seems to have little interest in showing his manuscript to publishers. A true pessimist! Not to worry, I’m sure the book will see the light of day eventually. Or should I say dead of night? When it does, the book is sure to sadden, discourage, and generally worsen the lives of Thacker fans everywhere.

    Interestingly pessimism also appears in a number of other authors and fields. I’m thinking, for instance, of critical race theory and the concept of Afro-pessimism. The work of Fred Moten and Frank B. Wilderson, III is particularly interesting in that regard. Likewise queer theory has often wrestled with pessimism, be it the “no future” debates around reproductive futurity, or what Anna Conlan has simply labeled “homo-pessimism,” that is, the way in which the “persistent association of homosexuality with death and oppression contributes to a negative stereotype of LGBTQ lives as unhappy and unhealthy.”[1]

    In his review of my new book, Andrew Culp made reference to how some of this material has influenced me. I’ll be posting more on Moten and these other themes in the future, but let me here describe, in very general terms, how the concept of pessimism might apply to contemporary digital media.

    *

    A previous post was devoted to the reticular fallacy, defined as the false assumption that the erosion of hierarchical organization leads to an erosion of organization as such. Here I’d like to address the related question of reticular pessimism or, more simply, network pessimism.

    Network pessimism relies on two basic assumptions: (1) “everything is a network”; (2) “the best response to networks is more networks.”

    Who says everything is a network? Everyone, it seems. In philosophy, Bruno Latour: ontology is a network. In literary studies, Franco Moretti: Hamlet is a network. In the military, Donald Rumsfeld: the battlefield is a network. (But so too our enemies are networks: the terror network.) Art, architecture, managerial literature, computer science, neuroscience, and many other fields–all have shifted prominently in recent years toward a network model. Most important, however, is the contemporary economy and the mode of production. Today’s most advanced companies are essentially network companies. Google monetizes the shape of networks (in part via clustering algorithms). Facebook has rewritten subjectivity and social interaction along the lines of canalized and discretized network services. The list goes on and on. Thus I characterize the first assumption — “everything is a network” — as a kind of network fundamentalism. It claims that whatever exists in the world appears naturally in the form of a system, an ecology, an assemblage, in short, as a network.

    Ladies and gentlemen, behold the good news, postmodernism is definitively over! We have a new grand récit. As metanarrative, the network will guide us into a new Dark Age.

    If the first assumption expresses a positive dogma or creed, the second is more negative or nihilistic. The second assumption — that the best response to networks is more networks — is also evident in all manner of social and political life today. Eugene and I described this phenomena at greater length in The Exploit, but consider a few different examples from contemporary debates… In military theory: network-centric warfare is the best response to terror networks. In Deleuzian philosophy: the rhizome is the best response to schizophrenic multiplicity. In autonomist Marxism: the multitude is the best response to empire. In the environmental movement: ecologies and systems are the best response to the systemic colonization of nature. In computer science: distributed architectures are the best response to bottlenecks in connectivity. In economics: heterogenous “economies of scope” are the best response to the distributed nature of the “long tail.”

    To be sure, there are many sites today where networks still confront power centers. The point is not to deny the continuing existence of massified, centralized sovereignty. But at the same time it’s important to contextualize such confrontations within a larger ideological structure, one that inoculates the network form and recasts it as the exclusive site of liberation, deviation, political maturation, complex thinking, and indeed the very living of life itself.

    Why label this a pessimism? For the same reasons that queer theory and critical race theory are grappling with pessimism: Is alterity a death sentence? Is this as good as it gets? Is this all there is? Can we imagine a parallel universe different from this one? (Although the pro-pessimism camp would likely state it in the reverse: We must destabilize and annihilate all normative descriptions of the “good.” This world isn’t good, and hooray for that!)

    So what’s the problem? Why should we be concerned about network pessimism? Let me state clearly so there’s no misunderstanding, pessimism isn’t the problem here. Likewise, networks are not the problem. (Let no one label me “anti network” nor “anti pessimism” — in fact I’m not even sure what either of those positions would mean.) The issue, as I see it, is that network pessimism deploys and sustains a specific dogma, confining both networks and pessimism to a single, narrow ideological position. It’s this narrow-mindedness that should be questioned.

    Specifically I can see three basic problems with network pessimism, the problem of presentism, the problem of ideology, and the problem of the event.

    The problem of presentism refers to the way in which networks and network thinking are, by design, allergic to historicization. This exhibits itself in a number of different ways. Networks arrive on the scene at the proverbial “end of history” (and they do so precisely because they help end this history). Ecological and systems-oriented thinking, while admittedly always temporal by nature, gained popularity as a kind of solution to the problems of diachrony. Space and landscape take the place of time and history. As Fredric Jameson has noted, the “spatial turn” of postmodernity goes hand in hand with a denigration of the “temporal moment” of previous intellectual movements.

    man machines buy fritz kahn
    Fritz Kahn, “Der Mensch als Industriepalast (Man as Industrial Palace)” (Stuttgart, 1926). Image source: NIH

    From Hegel’s history to Luhmann’s systems. From Einstein’s general relativity to Riemann’s complex surfaces. From phenomenology to assemblage theory. From the “time image” of cinema to the “database image” of the internet. From the old mantra always historicize to the new mantra always connect.

    During the age of clockwork, the universe was thought to be a huge mechanism, with the heavens rotating according to the music of the spheres. When the steam engine was the source of newfound power, the world suddenly became a dynamo of untold thermodynamic force. After full-fledged industrialization, the body became a factory. Technologies and infrastructures are seductive metaphors. So it’s no surprise (and no coincidence) that today, in the age of the network, a new template imprints itself on everything in sight. In other words, the assumption “everything is a network” gradually falls apart into a kind of tautology of presentism. “Everything right now is a network…because everything right now has been already defined as a network.”

    This leads to the problem of ideology. Again we’re faced with an existential challenge, because network technologies were largely invented as a non-ideological or extra-ideological structure. When writing Protocol I interviewed some of the computer scientists responsible for the basic internet protocols and most of them reported that they “have no ideology” when designing networks, that they are merely interested in “code that works” and “systems that are efficient and robust.” In sociology and philosophy of science, figures like Bruno Latour routinely describe their work as “post-critical,” merely focused on the direct mechanisms of network organization. Hence ideology as a problem to be forgotten or subsumed: networks are specifically conceived and designed as those things that both are non-ideological in their conception (we just want to “get things done”), but also post-ideological in their architecture (in that they acknowledge and co-opt the very terms of previous ideological debates, things like heterogeneity, difference, agency, and subject formation).

    The problem of the event indicates a crisis for the very concept of events themselves. Here the work of Alain Badiou is invaluable. Network architectures are the perfect instantiation of what Badiou derisively labels “democratic materialism,” that is, a world in which there are “only bodies and languages.” In Badiou’s terms, if networks are the natural state of the situation and there is no way to deviate from nature, then there is no event, and hence no possibility for truth. Networks appear, then, as the consummate “being without event.”

    What could be worse? If networks are designed to accommodate massive levels of contingency — as with the famous Robustness Principle — then they are also exceptionally adept at warding off “uncontrollable” change wherever it might arise. If everything is a network, then there’s no escape, there’s no possibility for the event.

    Jameson writes as much in The Seeds of Time when he says that it is easier to imagine the end of the earth and the end of nature than it is to imagine the ends of capitalism. Network pessimism, in other words, is really a kind of network defeatism in that it makes networks the alpha and omega of our world. It’s easier to imagine the end of that world than it is to discard the network metaphor and imagine a kind of non-world in which networks are no longer dominant.

    In sum, we shouldn’t give in to network pessimism. We shouldn’t subscribe to the strong claim that everything is a network. (Nor should we subscribe to the softer claim, that networks are merely the most common, popular, or natural architecture for today’s world.) Further, we shouldn’t think that networks are the best response to networks. Instead we must ask the hard questions. What is the political fate of networks? Did heterogeneity and systematicity survive the Twentieth Century? If so, at what cost? What would a non-net look like? And does thinking have a future without the network as guide?

    _____

    Alexander R. Galloway is a writer and computer programer working on issues in philosophy, technology, and theories of mediation. Professor of Media, Culture, and Communication at New York University, he is author of several books and dozens of articles on digital media and critical theory, including Protocol: How Control Exists after Decentralization (MIT, 2006), Gaming: Essays in Algorithmic Culture (University of Minnesota, 2006); The Interface Effect (Polity, 2012), and most recently Laruelle: Against the Digital (University of Minnesota, 2014), reviewed here in 2014. Galloway has recently been writing brief notes on media and digital culture and theory at his blog, on which this post first appeared.

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    _____

    Notes

    [1] Anna Conlan, “Representing Possibility: Mourning, Memorial, and Queer Museology,” in Gender, Sexuality and Museums, ed. Amy K. Levin (London: Routledge, 2010). 253-263.

  • The Reticular Fallacy

    The Reticular Fallacy

    By Alexander R. Galloway
    ~

    We live in an age of heterogenous anarchism. Contingency is king. Fluidity and flux win over solidity and stasis. Becoming has replaced being. Rhizomes are better than trees. To be political today, one must laud horizontality. Anti-essentialism and anti-foundationalism are the order of the day. Call it “vulgar ’68-ism.” The principles of social upheaval, so associated with the new social movements in and around 1968, have succeed in becoming the very bedrock of society at the new millennium.

    But there’s a flaw in this narrative, or at least a part of the story that strategically remains untold. The “reticular fallacy” can be broken down into two key assumptions. The first is an assumption about the nature of sovereignty and power. The second is an assumption about history and historical change. Consider them both in turn.

    (1) First, under the reticular fallacy, sovereignty and power are defined in terms of verticality, centralization, essence, foundation, or rigid creeds of whatever kind (viz. dogma, be it sacred or secular). Thus the sovereign is the one who is centralized, who stands at the top of a vertical order of command, who rests on an essentialist ideology in order to retain command, who asserts, dogmatically, unchangeable facts about his own essence and the essence of nature. This is the model of kings and queens, but also egos and individuals. It is what Barthes means by author in his influential essay “Death of the Author,” or Foucault in his “What is an Author?” This is the model of the Prince, so often invoked in political theory, or the Father invoked in psycho-analytic theory. In Derrida, the model appears as logos, that is, the special way or order of word, speech, and reason. Likewise, arkhe: a term that means both beginning and command. The arkhe is the thing that begins, and in so doing issues an order or command to guide whatever issues from such a beginning. Or as Rancière so succinctly put it in his Hatred of Democracy, the arkhe is both “commandment and commencement.” These are some of the many aspects of sovereignty and power as defined in terms of verticality, centralization, essence, and foundation.

    (2) The second assumption of the reticular fallacy is that, given the elimination of such dogmatic verticality, there will follow an elimination of sovereignty as such. In other words, if the aforementioned sovereign power should crumble or fall, for whatever reason, the very nature of command and organization will also vanish. Under this second assumption, the structure of sovereignty and the structure of organization become coterminous, superimposed in such a way that the shape of organization assumes the identical shape of sovereignty. Sovereign power is vertical, hence organization is vertical; sovereign power is centralized, hence organization is centralized; sovereign power is essentialist, hence organization, and so on. Here we see the claims of, let’s call it, “naïve” anarchism (the non-arkhe, or non foundation), which assumes that repressive force lies in the hands of the bosses, the rulers, or the hierarchy per se, and thus after the elimination of such hierarchy, life will revert so a more direct form of social interaction. (I say this not to smear anarchism in general, and will often wish to defend a form of anarcho-syndicalism.) At the same time, consider the case of bourgeois liberalism, which asserts the rule of law and constitutional right as a way to mitigate the excesses of both royal fiat and popular caprice.

    reticular connective tissue
    source: imgkid.com

    We name this the “reticular” fallacy because, during the late Twentieth Century and accelerating at the turn of the millennium with new media technologies, the chief agent driving the kind of historical change described in the above two assumptions was the network or rhizome, the structure of horizontal distribution described so well in Deleuze and Guattari. The change is evident in many different corners of society and culture. Consider mass media: the uni-directional broadcast media of the 1920s or ’30s gradually gave way to multi-directional distributed media of the 1990s. Or consider the mode of production, and the shift from a Fordist model rooted in massification, centralization, and standardization, to a post-Fordist model reliant more on horizontality, distribution, and heterogeneous customization. Consider even the changes in theories of the subject, shifting as they have from a more essentialist model of the integral ego, however fraught by the volatility of the unconscious, to an anti-essentialist model of the distributed subject, be it postmodernism’s “schizophrenic” subject or the kind of networked brain described by today’s most advanced medical researchers.

    Why is this a fallacy? What is wrong about the above scenario? The problem isn’t so much with the historical narrative. The problem lies in an unwillingness to derive an alternative form of sovereignty appropriate for the new rhizomatic societies. Opponents of the reticular fallacy claim, in other words, that horizontality, distributed networks, anti-essentialism, etc., have their own forms of organization and control, and indeed should be analyzed accordingly. In the past I’ve used the concept of “protocol” to describe such a scenario as it exists in digital media infrastructure. Others have used different concepts to describe it in different contexts. On the whole, though, opponents of the reticular fallacy have not effectively made their case, myself included. The notion that rhizomatic structures are corrosive of power and sovereignty is still the dominant narrative today, evident across both popular and academic discourses. From talk of the “Twitter revolution” during the Arab Spring, to the ideologies of “disruption” and “flexibility” common in corporate management speak, to the putative egalitarianism of blog-based journalism, to the growing popularity of the Deleuzian and Latourian schools in philosophy and theory: all of these reveal the contemporary assumption that networks are somehow different from sovereignty, organization, and control.

    To summarize, the reticular fallacy refers to the following argument: since power and organization are defined in terms of verticality, centralization, essence, and foundation, the elimination of such things will prompt a general mollification if not elimination of power and organization as such. Such an argument is false because it doesn’t take into account the fact that power and organization may inhabit any number of structural forms. Centralized verticality is only one form of organization. The distributed network is simply a different form of organization, one with its own special brand of management and control.

    Consider the kind of methods and concepts still popular in critical theory today: contingency, heterogeneity, anti-essentialism, anti-foundationalism, anarchism, chaos, plasticity, flux, fluidity, horizontality, flexibility. Such concepts are often praised and deployed in theories of the subject, analyses of society and culture, even descriptions of ontology and metaphysics. The reticular fallacy does not invalidate such concepts. But it does put them in question. We can not assume that such concepts are merely descriptive or neutrally empirical. Given the way in which horizontality, flexibility, and contingency are sewn into the mode of production, such “descriptive” claims are at best mirrors of the economic infrastructure and at worse ideologically suspect. At the same time, we can not simply assume that such concepts are, by nature, politically or ethically desirable in themselves. Rather, we ought to reverse the line of inquiry. The many qualities of rhizomatic systems should be understood not as the pure and innocent laws of a newer and more just society, but as the basic tendencies and conventional rules of protocological control.


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    Alexander R. Galloway is a writer and computer programer working on issues in philosophy, technology, and theories of mediation. Professor of Media, Culture, and Communication at New York University, he is author of several books and dozens of articles on digital media and critical theory, including Protocol: How Control Exists after Decentralization (MIT, 2006), Gaming: Essays in Algorithmic Culture (University of Minnesota, 2006); The Interface Effect (Polity, 2012), and most recently Laruelle: Against the Digital (University of Minnesota, 2014), reviewed here earlier in 2014. Galloway has recently been writing brief notes on media and digital culture and theory at his blog, on which this post first appeared.

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