b2o: boundary 2 online

  • Sareeta Amrute — Sounding the Flat Alarm (Review of Shoshana Zuboff, The Age of Surveillance Capitalism)

    Sareeta Amrute — Sounding the Flat Alarm (Review of Shoshana Zuboff, The Age of Surveillance Capitalism)

    a review of Shoshana Zuboff, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (PublicAffairs, 2019)

    by Sareeta Amrute

    Shoshana Zuboff’s The Age of Surveillance Capitalism begins badly: the author’s house burns down. Her home is struck by lightning, it takes Zuboff a few minutes to realize the enormity of the conflagration happening all around her and escape. The book, written after the fire goes out, is a warning about the enormity of the changes kindled while we slept. Zuboff describes a world in which autonomy, agency, and privacy–the walls of her house–are under threat by a corporate apparatus that records everything in order to control behavior. That act of monitoring and recording inaugurates a new era in the development of capitalism that Zuboff believes is destructive of both individual liberty and democratic institutions.

    Surveillance Capitalism  is the alarm to all of us to get out of the house, lest it burn down all around us. In making this warning however, Zuboff discounts the long history of surveillance outside the middle class enclaves of Europe and the United States and assumes that protecting the privacy of individuals in that same location will solve the problem of surveillance for the Rest.

    The house functions as a metaphor throughout the book, first as a warning about how difficult it is to recognize a radical remaking of our world as it is happening: this change is akin to a lightning strike. The second is as an indicator of the kind of world we inhabit: it is a world that could be enhancing of life, instead it treats life as a resource to be extracted. The third uses the idea of house as protection to solve the other two problems.

    Zuboff contrasts an early moment of the digitally connected world, an internet of things that was on a closed circuit within one house, to the current moment, where the same devices are wired to the companies that make them. For Zuboff, that difference demonstrates the exponential changes that happened in between the early promise of the internet and its current malformation. Surveillance Capital argues that from the connective potential of the early Internet has come the current dystopian state of affairs, where human behavior is monitored by companies in order to nudge that behavior toward predetermined ends. In this way, Surveillance Capitalism reverses an earlier moment of connectivity boosterism, exemplified by the title of Thomas Friedman’s popular 2005 book, The World is Flat, which celebrated technologically-produced globalization.[1] The decades from the mid to late 2000s witnessed a significant critique of the flat world hypothesis, which could be summed up as an argument for both the vast unevenness of the world, and for the continuous remaking of global tropes into local and varied meanings. Yet, here we are again it seems in 2020, except instead of celebrating flatness, we are sounding the flat alarm.

    The book’s very dimensions–it is a doorstop, on purpose–act as an inoculation against the thinness and flatness Zuboff diagnoses as predominant features of our world. Zuboff argues that these features are unprecedented, that they mark an extreme deviation from capitalism as it has been. They therefore require both a new name and new analytic tools. The name
    “surveillance capitalism” describes information-gathering enterprises that are unprecedented in human history, and that information, Zuboff writes, is used to predict “our futures for the sake of others’ gain, not ours” (11). As tech companies increasingly use our data to steer behavior towards products and advertising, our ability to experience a deep interiority where we can exercise autonomous choice shrinks. Importantly for Zuboff, these companies collect not just data willingly giving, but the data exhaust that we often unknowingly and unintentionally emit as we move through a world mediated by our devices. Behavioral nudges mark for Zuboff the ultimate endpoint for a capitalism gone awry, a capitalism drives humans to abandon free will in favor of being governed by corporations that use aggregate data about individual interactions to determine future human action.

    Zuboff’s flat alarm usefully takes the reader through the philosophical underpinnings of behaviorism, following the work of B.F. Skinner, a psychologist working at Harvard in the mid-twentieth century who believed adjusting human behavior was a matter of changing external environments through positive and negative stimuli, or reinforcements. Zuboff argues that behaviorist attitudes toward the world, considered outré in their time, have moved to the heart of Silicon Valley philosophies of disruption, where they meet a particular kind of mode of capital accumulation driven by the logics of venture, neutrality, and macho meritocracies. The result is a kind of ideology of tools and of making humans into tools, that Zuboff terms instrumentarianism, at once driven to produce companies that are profitable for venture capitalists and investors and to treat human beings as sources of data to be turned toward profitability. Widespread surveillance is a necessary feature of this new world order because it is through that observation of every detail of human life that these companies can amass the data they need to turn a profit by predicting and ultimately controlling, or tuning, human behavior.

    Zuboff identifies key figures in the development of surveillance capitalism, including the aforementioned Skinner. Her particular mode of critique tends to focus on CEOs, and Zuboff reads their pronouncements as signs of the legacy of behaviorism in the C-Suites of contemporary firms. Zuboff also spends several chapters situating the critics of these surveillance capitalists as those who need to raise the flat world alarm. She compares this need to both her personal experience with the house fire and the experience of thinkers such as Hanah Arendt writing on totalitarianism. Here, she draws an explicit critique that conjoins totalitarianism and surveillance capital. Zuboff argues that just as totalitarianism was unthinkable as it was unfolding, so too does surveillance capitalism seem an impossible future given how we like to think about human behavior and its governance. Zuboff’s argument here is highly persuasive, since she is suggesting that the critics will always come to realize what it is they are critiquing just before it is too late to do anything about it. She also argues that behaviorism is in some sense the inverse of state-governed totalitarianism, since while totalitarianism attempted to discipline humans from the inside out, surveillance capitalism is agnostic when it comes to interiority–it only deals in and tries to engineer surface effects. For all this ‘neutrality’ over and against belief, it is equally oppressive, because it aims at social domination.

    Previous reviews have provided an overview of the chapters in this book; I will not repeat the exercise, except to say that the introduction nicely lays out her overall argument and could be used effectively to broach the topic of surveillance for many audiences. The chapters outlining B.F. Skinner’s imprint on behaviorist ideologies are also useful to provide historical context to the current age, as is the general story of Google’s turn toward profitability as told in Part I. And, yet, the promise of these earlier chapters–particularly the nice turn of phrase, the “‘behavioral means of production” yield in the latter chapters to an impoverished account of our options and of the contradictions at work within tech companies. These lacunae are due at least in part to Zuboff’s choice of revolutionary subject–the middle class consumer.

    Toward the end of Surveillance Capitalism, Zuboff rebuilds her house, this time with thicker walls. She uses her house’s regeneration to argue for a philosophical concept she calls the “right to sanctuary,” based largely on the writings of Gaston Bachelard, whose Poetics of Space describes for Zuboff how the shelter of home shapes “many of our most fundamental ways of making sense of experience” (477). Zuboff believes that surveillance capitalists want to bring down all these walls, for the sake of opening up our every action to collection and our every impulse to guidance from above. One might pause here and wonder whether the breaking down of walls is not fundamental to capitalism from the beginning, rather than an aberration of the current age. In other words, does the age of surveillance mark such a radical break from the general thrust of capital’s need to open up new markets and exploit new raw materials? Or, more to the point, for whom does it signify a radical aberration?  Posing this question would bring into focus the need to interrogate the complicitness of the very categories of autonomy, agency, and privacy in the extension of capitalism across geographies, and to historicize the production of interiority within that same frame.

    Against the contemporary tendency toward effacing the interior life of families and individuals, Zuboff offers sanctuary as the right to protection from surveillance. In this moment, that protection needs thick walls. For Zuboff, those walls need to be built by young people–one gets the sense that she is speaking across these sections to her own children and those of her children’s generation. The problem with describing sanctuary in this way is that it narrows the scope for both understanding the stakes of surveillance and recognizing where the battles for control over data will be fought.

    As a broadside, Surveillance Capitalism works through a combination of rhetoric and evidence. Zuboff hopes that a younger generation will fight the watchers for control over their own data. Yet, by addressing largely a well-off, college-educated, and young audience, Zuboff restricts the people who are being asked to take up the cause, and fails to ask the difficult question of what it would take to build a house with thicker walls for everyone.

    A persistent concern while reading this book is whether its analysis can encompass otherwheres. The populations that are most at risk under surveillance capitalism include immigrants, minorities, and workers, both within and outside the United States. The framework of data exhaust and its use to predict and govern behavior does not quite illuminate the uses of data collection to track border crossers, “predict” crime, and monitor worker movements inside warehouses. These relationships require an analysis that can get at the overlap between corporate and government surveillance, which Surveillance Capitalism studiously avoids. The book begins with an analysis of a system of exploitation based on turning data into profits, and argues that the new mode of production makes the motor of capitalism shift from products to information, a point well established by previous literature. Given this analysis, it astonishing that the last section of the book returns to a defense of individual rights, without stopping to question whether the ‘hive’ forms of organization that Zuboff finds in the logics of surveillance capital may have been a cooptation of radical kinds of social organizing arranged against a different model of exploitation. Leaderless movements like Occupy should be considered fully when describing hives, along with contemporary initiatives like tech worker cooperatives and technical alternatives like local mesh networks. The possibility that these radical forms of social organization may be subject to cooptation by the actors Zuboff describes never appears in the book. Instead, Zuboff appears to mistranslate theories of the subject that locate agency above or below the level of the individual to political acquiescence to a program of total social control. Without taking the step considering the political potential in ‘hive-like’ social organization, Zuboff’s corrective falls back on notions of individual rights and protections and is unable to imagine a new kind of collective action that moves beyond both individualism and behaviorism. This failure, for instance, skews Zuboff’s arguments toward the familiar ground of data protection as a solution rather than toward the more radical stances of refusal, which question data collection in the first place.

    Zuboff’s world is flat. It is a world in which there are Big Others that suck up an undifferentiated public’s data, Others whose objective is to mold our behavior and steal our free will. In this version of flatness, what was once described positively is now described negatively, as if we had collectively turned a rosy-colored smooth world flat black. Yet, how collective is this experience? How will it play out if the solutions we provide rely on bracketing out the question of what kinds of people and communities are afforded the chance to build thicker walls? This calls forth a deeper issue than simply that of a lack of inclusion of other voices in Zuboff’s account. After all, perhaps fixing the surveillance issue through the kinds of rights to sanctuary that Zuboff suggests would also fix the issue for those who are not usually conceived of as mainstream consumers.

    Except, historical examples ranging from Simone Browne’s explication of surveillance and slavery in Dark Matters to Achille Mbembe’s articulation of necropolitcs teach us that consumer protection is a thin filament on which to hang protection for all from overweaning surveillance apparati–corporate or otherwise. One could easily imagine a world where the privacy rights of well-heeled Americans are protected, but those of others continue to be violated. To reference one pertinent example, companies who are banking on monetizing data through a contractual relationship where individuals sell the data that they themselves own are simultaneously banking on those who need to sell their data to make money. In other words, as legal scholar Stacy-Ann Elvy notes (2017), in a personal data economy low-income consumers will be incentivized to sell their data without much concern for the conditions of sale, even while those who are well-off will have the means to avoid these incentives, resulting in the illusion of individual control and uneven access to privacy determined by degrees of socioeconomic vulnerability. These individuals will also be exposed to a greater degree of risk that their information will not stay secure.

    Simone Browne demonstrates that what we understand as surveillance was developed on and through black bodies, and that these populations of slaves and ex-slaves have developed strategies of avoiding detection, which she calls dark sousveillance. As Browne notes, “routing the study of contemporary surveillance” through the histories of “black enslavement and captivity opens up the possibility for fugitive acts of escape” even while it shows that the normative surveillance of white bodies was built on long histories of experimentations with black bodies (Browne 2015, 164). Achille Mbembe’s scholarship on necropolitics was developed through the insight that some life becomes killable, or in Jasbir Puar’s (2017) memorable phrasing, maimable, at the same time that other life is propagated. Mbembe proposes “necropolitcs” to describe “death worlds” where “death” not life, “is the space where freedom and negotiation happen” where “vast populations are subjected to conditions of life conferring on them the status of living dead” (Mbembe 2003, 40). The right to sanctuary appears to short circuit the spaces where life has already been configured as available for expropriation through perpetual wounding. Crucial to both Browne and Mbembe’s arguments is the insight that the study of the uneven harms of surveillance concomitantly surfaces the tactics of opposition and the archives of the world that provide alternative models of refuge outside the contractual property relationship evoked across the pages of Surveillance Capitalism.

    All those considered outside the ambit of individualized rights, including those in territories marked by extrajudicial measures, those deemed illegal, those perennially under threat, those who while at work are unprotected, those in unseen workplaces, and those simply unable to exercise rights to privacy due to law or circumstance, have little place in Zuboff’s analysis. One only has to think of Kashmir, and the access that people with no ties to this place will now have to building houses there, to begin to grasp the contested politics of home-building.[2] Without an acknowledgement of the limits of both the critique of surveillance capitalism and the agents of its proposed solutions, it seems this otherwise promising book will reach the usual audiences and have the usual effect of shoring up some peoples’ and places’ rights even while making the rest of the world and its populations available for experiments in data appropriation.

    _____

    Sareeta Amrute is Associate Professor of Anthropology at the University of Washington. Her scholarship focuses on contemporary capitalism and ways of working, and particularly on the ways race and class are revisited and remade in sites of new economy work, such as coding and software economies. She is the author of the book Encoding Race, Encoding Class: Indian IT Workers in Berlin (Duke University Press, 2016) and recently published the article “Of Techno-Ethics and Techno-Affects” in Feminist Review.

    Back to the essay

    _____

    Notes

    [1] Friedman (2005) attributes this phrase to Nandan Nilekani, then Co-Chair, of Indian Tech company Infosys (and subsequently Chair of the Unique Identification Authority of India).

    [2] Until 2019, Articles 370 and 35A of the Indian Constitution granted the territories of Jammu and Kashmir special status, which allowed the state to keep on it’s books laws restricting who could buy land and property in Kashmir by allowing the territories to define who counted as a permanent resident.. After the abrogation of Article 370, rumors swirled that the rich from Delhi and elsewhere would now be able to purchase holiday homes in the area. See e.g. Devansh Sharma, “All You Need to Know about Buying Property in Jammu and Kashmir“; Parvaiz Bukhari, “Myth No 1 about Article 370: It Prevents Indians from Buying Land in Kashmir.”

    _____

    Works Cited

    • Browne, Simone. 2015. Dark Matters: On the Surveillance of Blackness. Durham, NC: Duke University Press.
    • Elvy, Stacy-Ann. 2017. “Paying for Privacy and the Personal Data Economy.” Columbia Law Review 117:6 (Oct). 1369-1460.
    • Friedman, Thomas. 2005. The World Is Flat: A Brief History of the Twenty-First Century. New York: Farrar, Straus and Giroux.
    • Mbembe, Achille. 2003. “Necropolitics.” Public Culture 15:1 (Winter). 11-40.
    • Mbembe, Achille. 2019. Necropolitics. Durham, NC: Duke University Press.
    • Puar, Jasbir K. 2017. The Right to Maim: Debility, Capacity, Disability. Durham, NC: Duke University Press.

     

  • Daniel Greene – Digital Dark Matters

    Daniel Greene – Digital Dark Matters

    a review of Simone Browne, Dark Matters: On the Surveillance of Blackness (Duke University Press, 2015)

    by Daniel Greene

    ~

    The Book of Negroes was the first census of black residents of North America. In it, the British military took down the names of some three thousand ex-slaves between April and November of 1783, alongside details of appearance and personality, destination and, if applicable, previous owner. The self-emancipated—some free, some indentured to English or German soldiers—were seeking passage to Canada or Europe, and lobbied the defeated British Loyalists fleeing New York City for their place in the Book. The Book of Negroes thus functioned as “the first government-issued document for state-regulated migration between the United States and Canada that explicitly linked corporeal markers to the right to travel” (67). An index of slave society in turmoil, its data fields were populated with careful gradations of labor power, denoting the value of black life within slave capitalism: “nearly worn out,” “healthy negress,” “stout labourer.”  Much of the data in The Book of Negroes was absorbed from so-called Birch Certificates, issued by a British Brigadier General of that name, which acted as passports certifying the freedom of ex-slaves and their right to travel abroad. The Certificates became evidence submitted by ex-slaves arguing for their inclusion in the Book of Negroes, and became sites of contention for those slave-owners looking to reclaim people they saw as property.

    If, as Simone Browne argues in Dark Matters: On the Surveillance of Blackness, “the Book of Negroes [was] a searchable database for the future tracking of those listed in it” (83), the details of preparing, editing, monitoring, sorting and circulating these data become direct matters of (black) life and death. Ex-slaves would fight for their legibility within the system through their use of Birch Certificates and the like; but they had often arrived in New York in the first place through a series of fights to remain illegible to the “many start-ups in slave-catching” that arose to do the work of distant slavers. Aliases, costumes, forged documents and the like were on the one hand used to remain invisible to the surveillance mechanisms geared towards capture, and on the other hand used to become visible to the surveillance mechanisms—like the Book—that could potentially offer freedom. Those ex-slaves who failed to appear as the right sort of data were effectively “put on a no-sail list” (68), and either held in New York City or re-rendered into property and delivered back to the slave-owner.

    Start-ups, passports, no-sail lists, databases: These may appear anachronistic at first, modern technological thinking out of sync with colonial America. But Browne deploys these labels with care and precision, like much else in this remarkable book. Dark Matters reframes our contemporary thinking about surveillance, and digital media more broadly, through a simple question with challenging answers: What if our mental map of the global surveillance apparatus began not with 9/11 but with the slave ship? Surveillance is considered here not as a specific technological development but a practice of tracking people and putting them into place. Browne demonstrates how certain people have long been imagined as out of place and that technologies of control and order were developed in order to diagnose, map, and correct these conditions: “Surveillance is nothing new to black folks. It is a fact of antiblackness” (10). That this ”fact” is often invisible even in our studies of surveillance and digital media more broadly speaks, perversely, to the power of white supremacy to structure our vision of the world. Browne’s apparent anachronisms make stranger the techniques of surveillance with which we are familiar, revealing the dark matter that has structured their use and development this whole time. Difficult to visualize, Browne shows us how to trace this dark matter through its effects: the ordering of people into place, and the escape from that order through “freedom acts” of obfuscation, sabotage, and trickery.

    This then is a book about new (and very old) methods of research in surveillance studies in particular, and digital studies in general, centered in black studies—particularly the work of critical theorists of race such as Saidiya Hartman and Sylvia Wynter who find in chattel slavery a prototypical modernity. More broadly, it is a book about new ways of engaging with our technocultural present, centered in the black diasporic experience of slavery and its afterlife. Frantz Fanon is a key figure throughout. Browne introduces us to her own approach through an early reflection on the revolutionary philosopher’s dying days in Washington, DC, overcome with paranoia over the very real surveillance to which he suspected he was subjected. Browne’s FOIA requests to the CIA regarding their tracking of Fanon during his time at the National Institutes of Health Clinical Center returned only a newspaper clipping, a book review, and a heavily redacted FBI memo reporting on Fanon’s travels. So she digs further into the archive, finding in Fanon’s lectures at the University of Tunis, delivered in the late 1950s after being expelled from Algeria by French colonial authorities, a critical exploration of policing and surveillance. Fanon’s psychiatric imagination, granting such visceral connection between white supremacist institutions and lived black experience in The Wretched of the Earth, here addresses the new techniques of ‘control by quantification’—punch clocks, time sheets, phone taps, and CCTV—in factories and department stores, and the alienation engendered in the surveilled.

    Browne’s recovery of this work grounds a creative extension of Fanon’s thinking into surveillance practices and surveillance studies. From his concept of “epidermalization”—“the imposition of race on the body” (7)—Browne builds a theory of racializing surveillance. Like many other key terms in Dark Matters, this names an empirical phenomenon—the crafting of racial boundaries through tracking and monitoring—and critiques the “absented presence” (13) of race in surveillance studies. Its opposition is found in dark sousveillance, a revision of Steve Mann’s term for watching the watchers that, again, describes both the freedom acts of black folks against a visual field saturated with racism, as well as an epistemology capable of perceiving, studying, and deconstructing apparatuses of racial surveillance.

    Each chapter of Dark Matters presents a different archive of racializing surveillance paired with reflections on black cultural production Browne reads as dark sousveillance. At each turn, Browne encourages us to see in slavery and its afterlife new modes of control, old ways of studying them, and potential paths of resistance. Her most direct critique of surveillance studies comes in Chapter 1’s precise exegesis of the key ideas that emerge from reading Jeremy Bentham’s plans for the Panopticon and Foucault’s study of it—the signal archive and theory of the field—against the plans for the slave ship Brookes. It turns out Bentham travelled on a ship transporting slaves during the trip where he sketched out the Panopticon, a model penitentiary wherein, through the clever use of lights, mirrors, and partitions, prisoners are totally isolated from one another and never sure whether they are being monitored or not. The archetype for modern power as self-discipline is thus nurtured, counter to its own telling, alongside sovereign violence. Browne’s reading of archives from the slave ship, the auction block, and the plantation reveal the careful biopolitics that created “blackness as a saleable commodity in the Western Hemisphere” (42). She asks how “the view from ‘under the hatches’” of Bentham’s Turkish ship, transporting, in his words, “18 young negresses (slaves),” might change our narrative about the emergence of disciplinary power and the modern management of life as a resource. It becomes clear that the power to instill self-governance through surveillance did not subordinate but rather partnered with the brutal spectacle of sovereign power that was intended to educate enslaved people on the limits of their humanity. This correction to the Foucauldian narrative is sorely necessary in a field, and a general political conversation about surveillance, that too often focuses on the technical novelty of drones, to give one example, without a connection to a generation learning to fear the skies.

    Stowage of the British slave ship Brookes under the regulated slave trade act of 1788
    “Stowage of the British slave ship Brookes under the regulated slave trade act of 1788.” Illustration. 1788. Library of Congress Rare Book and Special Collections Division Washington, D.C.

    These sorts of theoretical course corrections are among the most valuable lessons in Dark Matters. There is fastidious empirical work here, particularly in Chapter 2’s exploration of the Book of Negroes and colonial New York’s lantern laws requiring all black and indigenous people to bear lights after dark. But this empirical work is not the book’s focus, nor its main promise. That promise comes in prompting new empirical and political questions about how we see surveillance and what it means, and for whom, through an archaeology of black life under surveillance (indeed, Chapter 4, on airport surveillance, is the one I find weakest largely because it abandons this archaeological technique and focuses wholly on the present). Chapter 1’s reading of Charles William Tait’s prescriptions for slave management, for example, is part of a broader turn in the study of the history of capitalism where the roots of modern business practices like data-driven human resource management are traced to the supposedly pre-modern slave economy. Chapter 3’s assertion that slave branding “was a biometric technology…a measure of slavery’s making, marking, and marketing of the black subject as commodity” (91) does similar work, making strange the contemporary security technologies that purport the reveal racial truths which unwilling subjects do not give up. Facial recognition technologies and other biometrics are calibrated based on what Browne calls a “prototypical whiteness…privileged in enrollment, measurement, and recognition processes…reliant upon dark matter for its own meaning” (162). Particularly in the context of border control, these default settings reveal the calculations built into our security technologies regarding who “counts” enough to be recognized. Calculations grounded in an unceasing desire for new means with which to draw clear-cut racial boundaries.

    The point here is not that a direct line of technological development can be drawn from brands to facial recognition or from lanterns to ankle bracelets. Rather, if racism, as Ruth Wilson Gilmore argues, is “the state-sanctioned or extralegal production and exploitation of group-differentiated vulnerability to premature death,” then what Browne points to are methods of group differentiation, the means by which the value of black lives are calculated and how those calculations are stored, transmitted, and concretized in institutional life. If Browne’s cultural studies approach neglects a sustained empirical engagement with a particular mode of racializing surveillance—say, the uneven geography produced by the Fugitive Slave Act, mentioned in passing in relation to “start-ups in slave catching”—it is because she has taken on the unenviable task of shifting the focus of whole fields to dark matter previously ignored, opening a series of doors through which readers can glimpse the technologies that make race.

    Here then is a space cleared for surveillance studies, and digital studies more broadly, in an historical moment when so many are loudly proclaiming that Black Lives Matter, when the dark sousveillance of smartphone recordings has made the violence of institutional racism impossible to ignore. Work in digital studies has readily and repeatedly unearthed the capitalist imperatives built into our phones, feeds, and friends lists. Shoshanna Zuboff’s recent work on “surveillance capitalism” is perhaps a bellwether here: a rich theorization of the data accumulation imperative that transforms intra-capitalist competition, the nature of the contract, and the paths of everyday life. But her account of the growth of an extractive data economy that leads to a Big Other of behavior modification does not so far have a place for race.

    This is not a call on my part to sprinkle a missing ingredient atop a shoddy analysis in order to check a box. Zuboff is critiqued here precisely because she is among our most thoughtful, careful critics of contemporary capitalism. Rather, Browne’s account of surveillance capitalism—though she does not call it that—shows that race does not need to be introduced to the critical frame from outside. That dark matter has always been present, shaping what is visible even if it goes unseen itself. This manifests in at least two ways in Zuboff’s critique of the Big Other. First, her critique of Google’s accumulation of  “data exhaust” is framed primarily as a ‘pull’ of ever more sites and sensors into Google’s maw, passively given up users. But there is a great deal of “push” here as well. The accumulation of consumable data also occurs through the very human work of solving CAPTCHAs and scanning books. The latter is the subject of an iconic photo that shows the brown hand of a Google Books scanner—a low-wage subcontractor, index finger wrapped in plastic to avoid cuts from a day of page-turning—caught on a scanned page. Second, for Zuboff part of the frightening novelty of Google’s data extraction regime is its “formal indifference” to individual users, as well as to existing legal regimes that might impede the extraction of population-scale data. This, she argues, stands in marked contrast to the midcentury capitalist regimes which embraced a degree of democracy in order to prop up both political legitimacy and effective demand. But this was a democratic compromise limited in time and space. Extractive capitalist regimes of the past and present, including those producing the conflict minerals so necessary for hardware running Google services, have been marked by, at best, formal indifference in the North to conditions in the South. An analysis of surveillance capitalism’s struggle for hegemony would be greatly enriched by a consideration of how industrial capitalism legitimated itself in the metropole at the expense of the colony. Nor is this racial-economic dynamic and its political legitimation purely a cross-continental concern. US prisons have long extracted value from the incarcerated, racialized as second-class citizens. Today this practice continues, but surveillance technologies like ankle bracelets extend this extraction beyond prison walls, often at parolees’ expense.

    A Google Books scanner’s hand
    A Google Books scanner’s hand, caught working on WEB Du Bois’ The Souls of Black Folk. Via The Art of Google Books.

    Capitalism has always, as Browne’s notes on plantation surveillance make clear, been racial capitalism. Capital enters the world arrayed in the blood of primitive accumulation, and reproduces itself in part through the violent differentiation of labor powers. While the accumulation imperative has long been accepted as a value shaping media’s design and use, it is unfortunate that race has largely entered the frame of digital studies, and particularly, as Jessie Daniels argues, internet studies, through a study of either racial variables (e.g., “race” inheres to the body of the nonwhite person and causes other social phenomena) or racial identities (e.g., race is represented through minority cultural production, racism is produced through individual prejudice). There are perhaps good institutional reasons for this framing, owing to disciplinary training and the like, beyond the colorblind political ethic of much contemporary liberalism. But it has left us without digital stories of race (although there are certainly exceptions, particularly in the work of writers like Lisa Nakamura and her collaborators), perceived to be a niche concern, on par with our digital stories of capitalism—much less digital stories of racial capitalism.

    Browne provides a path forward for a study of race and technology more attuned to institutions and structures, to the long shadows old violence casts on our daily, digital lives. This slim, rich book is ultimately a reflection on method, on learning new ways to see. “Technology is made of people!” is where so many of our critiques end, discovering, once again, the values we build into machines. This is where Dark Matters begins. And it proceeds through slave ships, databases, branding irons, iris scanners, airports, and fingerprints to map the built project of racism and the work it takes to pass unnoticed in those halls or steal the map and draw something else entirely.

    _____

    Daniel Greene holds a PhD in American Studies from the University of Maryland. He is currently a Postdoctoral Researcher with the Social Media Collective at Microsoft Research, studying the future of work and the future of unemployment. He lives online at dmgreene.net.

    Back to the essay