boundary 2

Tag: Zachary Loeb

  • Program and Be Programmed

    Program and Be Programmed

    Programmed Visions: Software and Memory (MIT Press, 2013)a review of Wendy Chun, Programmed Visions: Software and Memory (MIT Press, 2013)
    by Zachary Loeb
    ~

    Type a letter on a keyboard and the letter appears on the screen, double-click on a program’s icon and it opens, use the mouse in an art program to draw a line and it appears. Yet knowing how to make a program work is not the same as knowing how or why it works. Even a level of skill approaching mastery of a complicated program does not necessarily mean that the user understands how the software works at a programmatic level. This is captured in the canonical distinctions between users and “power users,” on the one hand, and between users and programmers on the other. Whether being a power user or being a programmer gives one meaningful power over machines themselves should be a more open question than injunctions like Douglas Rushkoff’s “program or be programmed” or the general opinion that every child must learn to code appear to allow.

    Sophisticated computer programs give users a fantastical set of abilities and possibilities. But to what extent does this sense of empowerment depend on faith in the unseen and even unknown codes at work in a given program? We press a key on a keyboard and a letter appears on the screen—but do we really know why? These are some of the questions that Wendy Hui Kyong Chun poses in Programmed Visions: Software and Memory, which provides a useful history of early computing alongside a careful analysis of the ways in which computers are used—and use their users—today. Central to Chun’s analysis is her insistence “that a rigorous engagement with software makes new media studies more, rather than less, vapory” (21), and her book succeeds admirably in this regard.

    The central point of Chun’s argument is that computers (and media in general) rely upon a notion of programmability that has become part of the underlying societal logic of neoliberal capitalism. In a society where computers are tied ever more closely to power, Chun argues that canny manipulation of software restores a sense of control or sovereignty to individual users, even as their very reliance upon this software constitutes a type of disempowerment. Computers are the driving force and grounding metaphor behind an ideology that seeks to determine the future—a future that “can be bought and sold” and which “depends on programmable visions that extrapolate the future—or more precisely, a future—based on the past” (9).

    Yet, one of the pleasures of contemporary computer usage, is that one need not fully understand much of what is going on to be able to enjoy the benefits of the computer. Though we may use computer technology to answer critical questions, this does not necessarily mean we are asking critical questions about computer technology. As Chun explains, echoing Michel Foucault, “software, free or not, is embodied and participates in structures of knowledge-power” (21); users become tangled in these structures once they start using a given device or program. Much of this “knowledge-power” is bound up in the layers of code which make software function, the code is that which gives the machine the directions—that which ensures that the tapping of the letter “r” on the keyboard leads to that letter appearing on the screen. Nevertheless, this code typically goes unseen, especially as it becomes source code, and winds up being buried ever deeper, even though this source code is what “embodies the power of the executive, the power of enforcement” (27). Importantly, the ability to write code, the programmer’s skill, does not in and of itself provide systematic power: computers follow “a set of rules that programmers must follow” (28). A sense of power over certain aspects of a computer is still incumbent upon submitting to the control of other elements of the computer.

    Contemporary computers, and our many computer-esque devices (such as smart phones and tablets), are the primary sites in which most of us encounter the codes and programming about which Chun writes, but she takes lengths to introduce the reader to the history of programming. For it is against the historical backdrop of military research, during the Second World War, that one can clearly see the ways in which notions of control, the unquestioning following of orders, and hierarchies have long been at work within computation and programming. Beyond providing an enlightening aside into the vital role that women played in programming history, analyzing the early history of computing demonstrates how as a means of cutting down on repetitive work structured programming emerged that “limits the logical procedures coders can use, and insists that the program consist of small modular units, which can be called from the main program” (36). Gradually this emphasis on structured programming allows for more and more processes to be left to the machine, and thus processes and codes become hidden from view even as future programmers are taught to conform to the demands that will allow for new programs to successfully make use of these early programs. Therefore the processes that were once a result of expertise come to be assumed aspects of the software—they become automated—and it is this very automation (“automatic programming”) that “allows the production of computer-enabled human-readable code” (41).

    As the codes and programs become hidden by ever more layers of abstraction, the computer simultaneously and paradoxically appears to make more of itself visible (through graphic user interfaces, for example), while the code itself recedes ever further into the background. This transition is central to the computer’s rapid expansion into ever more societal spheres, and it is an expansion that Chun links to the influence of neoliberal ideology. The computer with its easy-to-use interfaces creates users who feel as though they are free and empowered to manipulate the machine even as they rely on the codes and programs that they do not see. Freedom to act becomes couched in code that predetermines the range and type of actions that the users are actually free to take. What transpires, as Chun writes, is that “interfaces and operating systems produce ‘users’—one and all” (67).

    Without fully comprehending the codes that lead from a given action (a user presses a button) to a given result, the user is positioned to believe ever more in the power of the software/hardware hybrid, especially as increased storage capabilities allow for computers to access vast informational troves. In so doing, the technologically-empowered user has been conditioned to expect a programmable world akin to the programmed devices they use to navigate that world—it has “fostered our belief in the world as neoliberal: as an economic game that follows certain rules” (92). And this takes place whether or not we understand who wrote those rules, or how they can be altered.

    This logic of programmability may be linked to inorganic machines, but Chun also demonstrates the ways in which this logic has been applied to the organic world as well. In truth, the idea that the organic can be programmed predates the computer; as Chun explains “breeding encapsulates an early logic of programmability… Eugenics, in other words, was not simply a factor driving the development of high-speed mass calculation at the level of content… but also at the level of operationality” (124). In considering the idea that the organic can be programmed, what emerges is a sense of the way that programming has long been associated with a certain will to exert control over things be they organic or inorganic. Far from being a digression, Chun’s discussion of eugenics provides for a fascinating historic comparison given the way in which its decline in acceptance seems to dovetail with the steady ascendance of the programmable machine.

    The intersection of software and memory (or “software as memory”) is an essential matter to consider given the informational explosion that has occurred with the spread of computers. Yet, as Chun writes eloquently: “information is ‘undead’; neither alive nor dead, neither quite present nor absent” (134), since computers simultaneously promise to make ever more information available while making the future of much of this information precarious (insofar as access may rely upon software and hardware that no longer functions). Chun elucidates the ways in which the shift from analog to digital has permitted a wider number of users to enjoy the benefits of computers while this shift has likewise made much that goes on inside a computer (software and hardware) less transparent. While the machine’s memory may seem ephemeral and (to humans) illegible, accessing information in “storage” involves codes that read by re-writing elsewhere. This “battle of diligence between the passing and the repetitive” characterizing machine memory, Chun argues, “also characterizes content today” (170). Users rely upon a belief that the information they seek will be available and that they will be able to call upon it with a few simple actions, even though they do not see (and usually cannot see) the processes that make this information present and which do or do not allow it to be presented.

    When people make use of computers today they find themselves looking—quite literally—at what the software presents to them, yet in allowing this act of seeing the programming also has determined much of what the user does not see. Programmed Visions is an argument for recognizing that sometimes the power structures that most shape our lives go unseen—even if we are staring right at them.

    * * *

    With Programmed Visions, Chun has crafted a nuanced, insightful, and dense, if highly readable, contribution to discussions about technology, media, and the digital humanities. It is a book that demonstrates Chun’s impressive command of a variety of topics and the way in which she can engagingly shift from history to philosophy to explanations of a more technical sort. Throughout the book Chun deftly draws upon a range of classic and contemporary thinkers, whilst raising and framing new questions and lines of inquiry even as she seeks to provide answers on many other topics.

    Though peppered with many wonderful turns of phrase, Programmed Visions remains a challenging book. While all readers of Programmed Visions will come to it with their own background and knowledge of coding, programming, software, and so forth—the simple truth is that Chun’s point (that many people do not understand software sufficiently) may make many a reader feel somewhat taken aback. For most computer users—even many programmers and many whose research involves the study of technology and media—are quite complicit in the situation that Chun describes. It is the sort of discomforting confrontation that is valuable precisely because of the anxiety it provokes. Most users take for granted that the software will work the way they expect it to—hence the frustration bordering on fury that many people experience when suddenly the machine does something other than that which is expected provoking a maddened outburst of “why aren’t you working!” What Chun helps demonstrate is that it is not so much that the machines betray us, but that we were mistaken in our thinking that machines ever really obeyed us.

    It will be easy for many readers to see themselves as the user that Chun describes—as someone positioned to feel empowered by the devices they use, even as that power depends upon faith in forces the user cannot see, understand, or control. Even power users and programmers, on careful self-reflection may identify with Chun’s relocation of the programmer from a position of authority to a role wherein they too must comply with the strictures of the code presents an important argument for considerations of such labor. Furthermore, the way in which Chun links the power of the machine to the overarching ideology of neoliberalism makes her argument useful for discussions broader than those in media studies and the digital humanities. What makes these arguments particularly interesting is the way in which Chun locates them within thinking about software. As she writes towards the end of the second chapter, “this chapter is not a call to return to an age when one could see and comprehend the actions of our computers. Those days are long gone… Neither is this chapter an indictment of software or programming… It is, however, an argument against common-sense notions of software precisely because of their status as common sense” (92). Such a statement refuses to provide the anxious reader (who has come to see themselves as an uninformed user) with a clear answer, for it suggests that the “common-sense” clear answer is part of what has disempowered them.

    The weaving of historic details regarding computers during World War II and eugenics provide an excellent and challenging atmosphere against which Chun’s arguments regarding programmability can grow. Chun lucidly describes the embodiment and materiality of information and obsolescence that serve as major challenges confronting those who seek to manage and understand the massive informational flux that computer technology has enabled. The idea of information as “undead” is both amusing and evocative as it provides for a rich way of describing the “there but not there” of information, while simultaneously playing upon the slight horror and uneasiness that seems to be lurking below the surface in the confrontation with information.

    As Chun sets herself the difficult task of exploring many areas, there are some topics where the reader may be left wanting more. The section on eugenics presents a troubling and fascinating argument—one which could likely have been a book in and of itself—especially when considered in the context of arguments about cyborg selves and post-humanity, and it is a section that almost seems to have been cut short. Likewise the discussion of race (“a thread that has been largely invisible yet central,” 179), which is brought to the fore in the epilogue, confronts the reader with something that seems like it could in fact be the introduction for another book. It leaves the reader with much to contemplate—though it is the fact that this thread was not truly “largely invisible” that makes the reader upon reaching the epilogue wish that the book could have dealt with that matter at greater length. Yet, these are fairly minor concerns—that Programmed Visions leaves its readers re-reading sections to process them in light of later points is a credit to the text.

    Programmed Visions: Software and Memory is an alternatively troubling, enlightening, and fascinating book. It allows its reader to look at software and hardware in a new way, with a fresh insight about this act of sight. It is a book that plants a question (or perhaps subtly programs one into the reader’s mind): what are you not seeing, what power relations remain invisible, between the moment during which the “?” is hit on the keyboard and the moment it appears on the screen?


    _____

    Zachary Loeb is a writer, activist, librarian, and terrible accordion player. He earned his MSIS from the University of Texas at Austin, and is currently working towards an MA in the Media, Culture, and Communications department at NYU. His research areas include media refusal and resistance to technology, ethical implications of technology, alternative forms of technology, and libraries as models of resistance. Using the moniker “The Luddbrarian” Loeb writes at the blog librarianshipwreck. He has previously reviewed The People’s Platform by Astra Taylor and Social Media: A Critical Introduction by Christian Fuchs for boundary2.org.

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  • All Hitherto Existing Social Media

    All Hitherto Existing Social Media

    Social Media: A Critical Introduction (Sage, 2013)a review of Christian Fuchs, Social Media: A Critical Introduction
    by Zachary Loeb
    ~
    Legion are the books and articles describing the social media that has come before. Yet the tracts focusing on Friendster, LiveJournal, or MySpace now appear as throwbacks, nostalgically immortalizing the internet that was and is now gone. On the cusp of the next great amoeba-like expansion of the internet (wearable technology and the “internet of things”) it is a challenging task to analyze social media as a concept while recognizing that the platforms being focused upon—regardless of how permanent they seem—may go the way of Friendster by the end of the month. Granted, social media (and the companies whose monikers act as convenient shorthand for it) is an important topic today. Those living in highly digitized societies can hardly avoid the tendrils of social media (even if a person does not use a particular platform it may still be tracking them), but this does not mean that any of us fully understand these platforms, let alone have a critical conception of them. It is into this confused and confusing territory that Christian Fuchs steps with his Social Media: A Critical Introduction.

    It is a book ostensibly targeted at students. Though when it comes to social media—as Fuchs makes clear—everybody has quite a bit to learn.

    By deploying an analysis couched in Marxist and Critical Theory, Fuchs aims not simply to describe social media as it appears today, but to consider its hidden functions and biases, and along the way to describe what social media could become. The goal of Fuchs’s book is to provide readers—the target audience is students, after all—with the critical tools and proper questions with which to approach social media. While Fuchs devotes much of the book to discussing specific platforms (Google, Facebook, Twitter, WikiLeaks, Wikipedia), these case studies are used to establish a larger theoretical framework which can be applied to social media beyond these examples. Affirming the continued usefulness of Marxist and Frankfurt School critiques, Fuchs defines the aim of his text as being “to engage with the different forms of sociality on the internet in the context of society” (6) and emphasizes that the “critical” questions to be asked are those that “are concerned with questions of power” (7).

    Thus a critical analysis of social media demands a careful accounting of the power structures involved not just in specific platforms, but in the larger society as a whole. So though Fuchs regularly returns to the examples of the Arab Spring and the Occupy Movement, he emphasizes that the narratives that dub these “Twitter revolutions” often come from a rather non-critical and generally pro-capitalist perspective that fail to embed adequately uses of digital technology in their larger contexts.

    Social media is portrayed as an example, like other media, of “techno-social systems” (37) wherein the online platforms may receive the most attention but where the, oft-ignored, layer of material technologies is equally important. Social media, in Fuchs’s estimation, developed and expanded with the growth of “Web 2.0” and functions as part of the rebranding effort that revitalized (made safe for investments) the internet after the initial dot.com bubble. As Fuchs puts it, “the talk about novelty was aimed at attracting novel capital investments” (33). What makes social media a topic of such interest—and invested with so much hope and dread—is the degree to which social media users are considered as active creators instead of simply consumers of this content (Fuchs follows much recent scholarship and industry marketing in using the term “prosumers” to describe this phenomenon; the term originates from the 1970s business-friendly futurology of Alvin Toffler’s The Third Wave). Social media, in Fuchs’s description, represents a shift in the way that value is generated through labor, and as a result an alteration in the way that large capitalist firms appropriate surplus value from workers. The social media user is not laboring in a factory, but with every tap of the button they are performing work from which value (and profit) is skimmed.

    Without disavowing the hope that social media (and by extension the internet) has liberating potential, Fuchs emphasizes that such hopes often function as a way of hiding profit motives and capitalist ideologies. It is not that social media cannot potentially lead to “participatory democracy” but that “participatory culture” does not necessarily have much to do with democracy. Indeed, as Fuchs humorously notes: “participatory culture is a rather harmless concept mainly created by white boys with toys who love their toys” (58). This “love their toys” sentiment is part of the ideology that undergirds much of the optimism around social media—which allows for complex political occurrences (such as the Arab Spring) to be reduced to events that can be credited to software platforms.

    What Fuchs demonstrates at multiple junctures is the importance of recognizing that the usage of a given communication tool by a social movement does not mean that this tool brought about the movement: intersecting social, political and economic factors are the causes of social movements. In seeking to provide a “critical introduction” to social media, Fuchs rejects arguments that he sees as not suitably critical (including those of Henry Jenkins and Manuel Castells), arguments that at best have been insufficient and at worst have been advertisements masquerading as scholarship.

    Though the time people spend on social media is often portrayed as “fun” or “creative,” Fuchs recasts these tasks as work in order to demonstrate how that time is exploited by the owners of social media platforms. By clicking on links, writing comments, performing web searches, sending tweets, uploading videos, and posting on Facebook, social media users are performing unpaid labor that generates a product (in the form of information about users) that can then be sold to advertisers and data aggregators; this sale generates profits for the platform owner which do not accrue back to the original user. Though social media users are granted “free” access to a service, it is their labor on that platform that makes the platform have any value—Facebook and Twitter would not have a commodity to sell to advertisers if they did not have millions of users working for them for free. As Fuchs describes it, “the outsourcing of work to consumers is a general tendency of contemporary capitalism” (111).

    screen shot of Karl Marx Community Facebook Page
    screen shot of a Karl Marx Community Page on Facebook

    While miners of raw materials and workers in assembly plants are still brutally exploited—and this unseen exploitation forms a critical part of the economic base of computer technology—the exploitation of social media users is given a gloss of “fun” and “creativity.” Fuchs does not suggest that social media use is fully akin to working in a factory, but that users carry the factory with them at all times (a smart phone, for example) and are creating surplus value as long as they are interacting with social media. Instead of being a post-work utopia, Fuchs emphasizes that “the existence of the internet in its current dominant capitalist form is based on various forms of labour” (121) and the enrichment of internet firms is reliant upon the exploitation of those various forms of labor—central amongst these being the social media user.

    Fuchs considers five specific platforms in detail so as to illustrate not simply the current state of affairs but also to point towards possible alternatives. Fuchs analyzes Google, Facebook, Twitter, WikiLeaks and Wikipedia as case studies of trends to encourage and trends of which to take wary notice. In his analysis of the three corporate platforms (Google, Facebook and Twitter) Fuchs emphasizes the ways in which these social media companies (and the moguls who run them) have become wealthy and powerful by extracting value from the labor of users and by subjecting users to constant surveillance. The corporate platforms give Fuchs the opportunity to consider various social media issues in sharper relief: labor and monopolization in terms of Google, surveillance and privacy issues with Facebook, the potential for an online public sphere and Twitter. Despite his criticisms, Fuchs does not dismiss the value and utility of what these platforms offer, as is captured in his claim that “Google is at the same time the best and the worst thing that has ever happened on the internet” (147). The corporate platforms’ successes are owed at least partly to their delivering desirable functions to users. The corrective for which Fuchs argues is increased democratic control of these platforms—for the labor to be compensated and for privacy to pertain to individual humans instead of to businesses’ proprietary methods of control. Indeed, one cannot get far with a “participatory culture” unless there is a similarly robust “participatory democracy,” and part of Fuchs’s goal is to show that these are not at all the same.

    WikiLeaks and Wikipedia both serve as real examples that demonstrate the potential of an “alternative” internet for Fuchs. Though these Wiki platforms are not ideal they contain within themselves the seeds for their own adaptive development (“WikiLeaks is its own alternative”—232), and serve for Fuchs as proof that the internet can move in a direction akin to a “commons.” As Fuchs puts it, “the primary political task for concerned citizens should therefore be to resist the commodification of everything and to strive for democratizing the economy and the internet” (248), a goal he sees as at least partly realized in Wikipedia.

    While the outlines of the internet’s future may seem to have been written already, Fuchs’s book is an argument in favor of the view that the code can still be altered. A different future relies upon confronting the reality of the online world as it currently is and recognizing that the battles waged for control of the internet are proxy battles in the conflict between capitalism and an alternative approach. In the conclusion of the book Fuchs eloquently condenses his view and the argument that follows from it in two simple sentences: “A just society is a classless society. A just internet is a classless internet” (257). It is a sentiment likely to spark an invigorating discussion, be it in a classroom, at a kitchen table, or in a café.

    * * *

    While Social Media: A Critical Introduction is clearly intended as a text book (each chapter ends with a “recommended readings and exercises” section), it is written in an impassioned and engaging style that will appeal to anyone who would like to see a critical gaze turned towards social media. Fuchs structures his book so that his arguments will remain relevant even if some of the platforms about which he writes vanish. Even the chapters in which Fuchs focuses on a specific platform are filled with larger arguments that transcend that platform. Indeed one of the primary strengths of Social Media is that Fuchs skillfully uses the familiar examples of social media platforms as a way of introducing the reader to complex theories and thinkers (from Marx to Habermas).

    Whereas Fuchs accuses some other scholars of subtly hiding their ideological agendas, no such argument can be made regarding Fuchs himself. Social Media is a Marxist critique of the major online platforms—not simply because Fuchs deploys Marx (and other Marxist theorists) to construct his arguments, but because of his assumption that the desirable alternative for the internet is part and parcel of a desirable alternative to capitalism. Such a sentiment can be found at several points throughout the book, but is made particularly evident by lines such as these from the book’s conclusion: “There seem to be only two options today: (a) continuance and intensification of the 200-year-old barbarity of capitalism or (b) socialism” (259)—it is a rather stark choice. It is precisely due to Fuchs’s willingness to stake out, and stick to, such political positions that this text is so effective.

    And yet, it is the very allegiance to such positions that also presents something of a problem. While much has been written of late—in the popular press in addition to by scholars—regarding issues of privacy and surveillance, Fuchs’s arguments about the need to consider users as exploited workers will likely strike many readers as new, and thus worthwhile in their novelty if nothing else. Granted, to fully go along with Fuchs’s critique requires readers to already be in agreement or at least relatively sympathetic with Fuchs political and ethical positions. This is particularly true as Fuchs excels at making an argument about media and technology, but devotes significantly fewer pages to ethical argumentation.

    The lines (quoted earlier) “A just society is a classless society. A just internet is a classless internet” (257) serve as much as a provocation as a conclusion. For those who ascribe to a similar notion of “a just society” Fuchs book will likely function as an important guide to thinking about the internet; however, to those whose vision of “a just society” is fundamentally different from his, Fuchs’s book may be less than convincing. Social Media does not present a complete argument about how one defines a “just society.” Indeed, the danger may be that Fuchs’s statements in praise of a “classless society” may lead to some dismissing his arguments regarding the way in which the internet has replicated a “class society.” Likewise, it is easy to imagine a retort being offered that the new platforms of “the sharing economy” represent the birth of this “classless society” (though it is easy to imagine Fuchs pointing out, as have other critics from the left, that the “sharing economy” is simply more advertising lingo being used to hide the same old capitalist relations). This represents something of a peculiar challenge when it comes to Social Media, as the political commitment of the book is simultaneously what makes it so effective and that which threatens the book’s potential political efficacy.

    Thus Social Media presents something of a conundrum: how effective is a critical introduction if its conclusion offers a heads-and-tails choice between “barbarity of capitalism or…socialism”? Such a choice feels slightly as though Fuchs is begging the question. While it is curious that Fuchs does not draw upon critical theorists’ writings about the culture industry, the main issues with Social Media seem to be reflections of this black-and-white choice. Thus it is something of a missed chance that Fuchs does not draw upon some of the more serious critics of technology (such as Ellul or Mumford)—whose hard edged skepticism would nevertheless likely not accept Fuchs’s Marxist orientation. Such thinkers might provide a very different perspective on the choice between “capitalism” and “socialism”—arguing that “technique” or “the megamachine” can function quite effectively in either. Though Fuchs draws heavily upon thinkers in the Marxist tradition it may be that another set of insights and critiques might have been gained by bringing in other critics of technology (Hans Jonas, Peter Kropotkin, Albert Borgmann)—especially as some of these thinkers had warned that Marxism may overvalue the technological as much as capitalism does. This is not to argue in favor of any of these particular theorists, but to suggest that Fuchs’s claims would have been strengthened by devoting more time to considering the views of those who were critical of technology, capitalism and of Marxism. Social Media does an excellent job of confronting the ideological forces on its right flank; it could have benefited from at least acknowledging the critics to its left.

    Two other areas that remain somewhat troubling are in regards to Fuchs’s treatment of Wiki platforms and of the materiality of technology. The optimism with which Fuchs approaches WikiLeaks and Wikipedia is understandable given the dourness with which he approaches the corporate platforms, and yet his hopes for them seem somewhat exaggerated. Fuchs claims “Wikipedians are prototypical contemporary communists” (243), partially to suggest that many people are already engaged in commons based online activities and yet it is an argument that he simultaneously undermines by admitting (importantly) the fact that Wikipedia’s editor base is hardly representative of all of the platform’s users (it’s back to the “white boys with toys who love their toys”), and some have alleged that putatively structureless models of organization like Wikipedia’s actually encourage oligarchical forms of order. Which is itself not to say anything about the role that editing “bots” play on the platform or the degree to which Wikipedia is reliant upon corporate platforms (like Google) for promotion. Similarly, without ignoring its value, the example of WikiLeaks seems odd at a moment when the organization seems primarily engaged in a rearguard self-defense whilst the leaks that have generated the most interest of late has been made to journalists at traditional news sources (Edward Snowden’s leaks to Glenn Greenwald, who was writing for The Guardian when the leaks began).

    The further challenge—and this is one that Fuchs is not alone in contending with—is the trouble posed by the materiality of technology. An important aspect of Social Media is that Fuchs considers the often-unseen exploitation and repression upon which the internet relies: miners, laborers who build devices, those who recycle or live among toxic e-waste. Yet these workers seem to disappear from the arguments in the later part of the book, which in turn raises the following question: even if every social media platform were to be transformed into a non-profit commons-based platform that resists surveillance, manipulation, and the exploitation of its users, is such a platform genuinely just if to use it one must rely on devices whose minerals were mined in warzones, assembled in sweatshops, and which will eventually go to an early grave in a toxic dump? What good is a “classless (digital) society” without a “classless world?” Perhaps the question of a “capitalist internet” is itself a distraction from the fact that the “capitalist internet” is what one gets from capitalist technology. Granted, given Fuchs’s larger argument it may be fair to infer that he would portray “capitalist technology” as part of the problem. Yet, if the statement “a just society is a classless society” is to be genuinely meaningful than this must extend not just to those who use a social media platform but to all of those involved from the miner to the manufacturer to the programmer to the user to the recycler. To pose the matter as a question, can there be participatory (digital) democracy that relies on serious exploitation of labor and resources?

    Social Media: A Critical Introduction provides exactly what its title promises—a critical introduction. Fuchs has constructed an engaging and interesting text that shows the continuing validity of older theories and skillfully demonstrates the way in which the seeming newness of the internet is itself simply a new face on an old system. While Fuchs has constructed an argument that resolutely holds its position it is from a stance that one does not encounter often enough in debates around social media and which will provide readers with a range of new questions with which to wrestle.

    It remains unclear in what ways social media will develop in the future, but Christian Fuchs’s book will be an important tool for interpreting these changes—even if what is in store is more “barbarity.”
    _____

    Zachary Loeb is a writer, activist, librarian, and terrible accordion player. He earned his MSIS from the University of Texas at Austin, and is currently working towards an MA in the Media, Culture, and Communications department at NYU. His research areas include media refusal and resistance to technology, ethical implications of technology, alternative forms of technology, and libraries as models of resistance. Using the moniker “The Luddbrarian” Loeb writes at the blog librarianshipwreck. He previously reviewed The People’s Platform by Astra Taylor for boundary2.org.
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